This proposal has YouTube worried about its recommendation algorithm

• The UK is considering rules that would make trusted broadcasters, such as the BBC, easier to find on YouTube and TikTok during major news events and emergencies.
• YouTube warns the proposal could force it to recommend certain news channels over creators’ videos, potentially reducing creators’ reach and making recommendations feel less personalized.
• The proposal is still under consultation, with creators and the public able to submit feedback until August 31 before any final decision is made.

YouTube’s recommendations are a big reason why many creators grow in the first place. Whether it’s a tech reviewer, a cooking channel you stumbled upon, or a creator who suddenly went viral overnight, the algorithm usually decides what gets put in front of viewers. Now, that system could see a major shake-up in the UK.

The UK government is considering new rules that would make news from public service broadcasters, such as the BBC, ITV, Channel 4, and Channel 5, easier to discover on platforms such as YouTube and TikTok.