Instagram wants in on 'long-form,' widescreen videos and its test begins now

What you need to knowHead of Instagram Adam Mosseri and its VP of product Tessa Lyons announced the platform's new venture into long-form, widescreen content called "Features."Mosseri was previously against it; however, Lyons states creators are "telling stories in many different ways now.""Features" will be Instagram's version of long-form content that is "symbiotic" with short-form (Reels), and is in testing for the mobile app and TV.Instagram starts the week off with an announcement: widescreen, long-form content is headed to the platform.Head of Instagram Adam Mosseri sat down with the platform's VP of product, Tessa Lyons, to discuss what "Features" is (via The Verge).

According to their joint post on Instagram, "Features" is positioned as the app's investment in long-form content.

Continue reading at the original source →