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This text is a part of a sponsored collection by EZLynx.

What if the important thing to rising your insurance coverage company is already sitting in your e-book of enterprise?

It will probably value seven to 9 occasions extra to draw a brand new buyer than to retain an current one — but most unbiased companies are nonetheless managing renewals the identical means they did a decade in the past. For a lot of, which means handbook follow-ups, missed touchpoints, and restricted visibility into which accounts want consideration most. The result’s larger buyer churn and a more durable path to long-term profitability.

Hardee Insurance coverage Group has spent 30 years constructing lasting shopper relationships in Conway, South Carolina. To maintain delivering that very same degree of service as their buyer base grew, they knew they wanted a wiser system.

With EZLynx’s renewal and shopper retention instruments, the workforce gained the visibility to identify at-risk accounts earlier and switch coverage renewals into one among their strongest drivers of sustainable development.

Shifting From Reactive to Proactive

Earlier than EZLynx, Hardee Insurance coverage Group managed coverage renewals manually, which made it difficult to establish policyholders vulnerable to vital price will increase and left room for handbook entry errors.

“We obtained Retention Middle in all probability a few 12 months in the past. We used to depend on spreadsheets, however now we are able to simply see what renewals are developing and what the rise is, in order that we are able to robotically go and begin procuring the account,” mentioned Lisa Brown, Vice President, Hardee Insurance coverage Group.

Renewal Instruments That Maintain Shoppers Coming Again

With EZLynx Retention Middle, Hardee’s workforce now has a real-time renewal dashboard that robotically flags accounts that exceed their rate-increase threshold, serving to Hardee instantly see which shoppers are most in danger.

“It’s been nice. It’s one thing that all of us have a look at each morning. We’re capable of attain out to the insured earlier than they get their renewal, and earlier than they begin procuring it, we store it for them,” shared Lisa.

With EZLynx’s renewal and retention instruments, Hardee can:

• Handle each renewal in a single place: Examine premium modifications, proactively talk with policyholders, and motion renewals from a single dashboard — streamlining your entire renewal course of and decreasing ache factors for the entire workforce.

• Automate the remarketing course of: Automated Renewal Quoting pulls remarketed charges for at-risk accounts immediately, saving as much as quarter-hour of handbook work per renewal and releasing Hardee to deal with higher-value buyer interactions.
• See precisely what modified on each coverage: EZLynx summarizes premium-bearing modifications and flags key variations side-by-side between the expiring coverage and the renewal, making it simple to speak modifications to shoppers, all with out having to manually examine declaration pages.

Whereas renewals are a key a part of maintaining loyal shoppers, they’re only one piece of the puzzle. Seeking to strengthen retention throughout the board? Try EZLynx’s Finest Practices for Shopper Communication for extra methods to maintain policyholders engaged.

Why Hardee Insurance coverage Selected EZLynx

Having the ability to observe renewals is nice — but when the knowledge is difficult to decipher, you’re again to sq. one. What gained Hardee over was the readability of the renewal insights EZLynx delivers, alongside how simple it’s to navigate each day.

“EZLynx could be very simple to make use of, and I can’t stress that sufficient,” Lisa mentioned. “It’s simply not difficult. It’s person pleasant.”

For insurance coverage companies trying to develop their buyer base and enhance shopper retention, Lisa’s recommendation is straightforward: don’t wait. “Know-how isn’t going away. It’s a must to put money into the expertise in order that it will probably develop with your small business. Even in case you might not use it at first, you’ll hopefully in 4 or 5 years when your company grows.”

Getting forward of renewals is likely one of the easiest methods to indicate up for shoppers as a trusted advisor and present shoppers you’re really working for them. Hardee Insurance coverage discovered that EZLynx makes that proactive method not simply doable, however easy.

Watch the total Hardee Insurance coverage Group buyer story right here.