Adam Silver is one in all America’s strongest males. Half businessman and half diplomat, he leads a multibillion-dollar worldwide conglomerate and workout routines delicate energy throughout continents. However on the day we met, the commissioner of the Nationwide Basketball Affiliation appeared aimless, drifting awkwardly via the roped-off VIP space of a sports-business convention in Nashville.
Silver had simply concluded a keynote session. In contrast to different headliners, reminiscent of Main League Baseball’s Rob Manfred and the Southeastern Convention’s Greg Sankey, who’d been interviewed onstage by journalists, Silver had been joined in dialog by his buddy Bob Myers, a former Golden State Warriors govt, who opened by congratulating Silver on his decency, integrity, and “ethical compass.” The commissioner is rigorously stage-managed. Media engagements are uncommon; rarer nonetheless are the probing questions that could be requested of somebody main a enterprise valued at roughly $200 billion. Early final 12 months, I’d approached the NBA a couple of profile—not simply of Silver however of the sport itself, a holistic have a look at the evolution {of professional} basketball. The reply: a tough no. Therefore the journey to Nashville.
I had been warned, when speaking together with his contemporaries, that Silver is saved in bubble wrap. Now I witnessed it up shut. Silver’s longtime flack, Mike Bass, was refusing to reply my texts—we stood 50 ft aside, separated by the VIP rope, as he stared at his cellphone—asking for an introduction. In the meantime, officers from three separate groups, whom I’d deliberate to fulfill in Nashville, had all canceled. It appeared like a coordinated snubbing. Which left me no selection: When Silver wandered inside attain, I slipped the rope and thrust an open hand in his path. The commissioner, who’s six-foot-three and wears a clean-shaven head, studied my title tag—The Atlantic—after which spun towards Bass, who appeared exasperated. Silver’s complexion turned colorless, nearly ethereal, as he shook my hand. I assured him that there was nothing to concern, that I’d tracked him to Tennessee as a result of I wished a correct interview.
“That’s as much as Mike,” Silver stated, glancing at his spokesman.
“C’mon,” I replied with a smile. “You’re the commissioner.”
Silver was expressionless. “Sorry, it’s not my name,” he stated. Then Bass hustled him away.
The entire thing felt a bit pathetic. As a sports activities junkie, I’d at all times imagined commissioners as social gathering bosses: indomitable, shank-wielding enforcers who win by any means obligatory. Silver isn’t that man. He’s heat and dignified, a individuals pleaser who thinks by way of negotiations and companions, not arguments and adversaries. He’s additionally an nervousness case, a born worrier who lives with fixed apprehension about risks to his league and its legitimacy.
Silver is correct to fret. Skilled basketball has entered a second of institutional disaster. The commissioner is confronting pressing, headline-grabbing allegations of corrupt possession and betting scandals and groups deliberately dropping video games. He’s additionally confronting broader critiques of the game’s very soul: a scarcity of rivalries, a scarcity of competitors, and, simply over the horizon, a scarcity of homegrown superstars. This may be daunting for any commissioner—a lot much less one who dreads confrontation.
Standing in that Nashville lodge, I considered Silver’s predecessor, David Stern. He might need agreed to do the interview then and there; he additionally may’ve stubborn me out and had safety escort me from the premises. What he wouldn’t have accomplished was shrink on the sight of a reporter carrying a laminated title tag.
Each basketball fan is acquainted with Stern’s legend. An lawyer who joined the NBA as basic counsel within the late Nineteen Seventies—when the league was flirting with extinction, its playoff video games tape-delayed to air after native newscasts—Stern engineered a rare comeback. It was Stern who introduced blood feuds and first-name-basis gamers to the mass market. It was Stern who turned basketball into a world sensation. And it was Stern, towards the tip of his 30-year run as commissioner, who groomed Silver as his successor.
Silver’s mandate was to do no hurt, but his tenure started with controversy. He’d been on the job two months when, in the midst of the 2014 playoffs, TMZ printed audio of Donald Sterling, the Los Angeles Clippers’ proprietor, unleashing a racist rant. The response from Silver—he basically compelled Sterling to promote the membership and banned him from the NBA for all times—earned him a lot goodwill that his first decade as commissioner felt like a honeymoon that might by no means finish.
After that early intervention, Silver saved a low profile. He saved out of the way in which. He saved the superstars comfortable. And, most vital, he saved the workforce house owners wealthy. When the NBA introduced an enormous new $76 billion media-rights deal two years in the past, the commissioner was celebrated for taking the league to new monetary heights.
Now, nonetheless, with the 2026 playoffs underneath means—the capstone of probably the most turbulent common season in fashionable NBA historical past—Silver for the primary time faces actual bother. The standard of the product has diminished. Narratives surrounding the league are prevailingly adverse. Issues as soon as taken with no consideration—business satisfaction, cultural status, nationwide relevance—not appear assured. Peacetime is a factor of the previous; for the foreseeable future, the commissioner might be at conflict—with followers, with media critics, with gamers and coaches, with the sport itself. I got here to Nashville desirous to know: Does Adam Silver have the abdomen for this battle?

Paola Chapdelaine for The Atlantic
As commissioner, Silver has saved superstars comfortable and workforce house owners wealthy. When the NBA introduced an enormous new $76 billion media-rights deal two years in the past, Silver was celebrated for taking the league to new monetary heights.
Soon after he was elected president of the Nationwide Basketball Gamers Affiliation, Fred VanVleet, the stocky level guard of the Houston Rockets, walked to the entrance of a Las Vegas ballroom. It was July 2025, a couple of weeks faraway from the Oklahoma Metropolis Thunder profitable the NBA Finals, but the following season was already underneath means. Rookies had been drafted. Developmental prospects had come to Vegas for exhibition video games. And with them had arrived a basketball institution—coaches, executives, workforce house owners—accustomed to flying excessive. Revenues have been up. A collective-bargaining settlement was in place. The brand new media deal was kicking in. Nothing, it appeared, may cease the juggernaut impressed by James Naismith and his peach baskets again in 1891.
But when VanVleet addressed the room in Las Vegas, his first phrases have been a warning. “Don’t fuck up the sport,” he stated.
Laughter stuffed the ballroom. Besides VanVleet wasn’t joking. The ten-year veteran is a throwback: an unheralded recruit who grinded his method to All-American standing at Wichita State, an undrafted rookie who willed his method to changing into a world champion. To him, basketball isn’t merely a enterprise. It’s a supply of identification, the ticket he claimed to flee a troubled life. Something that taints its magnificence constitutes a risk.
This season has demonstrated that the threats are actual—and they’re multiplying. Groups misplaced numerous video games on objective within the pursuit of higher draft positioning. Gamers—and, much more troubling, a head coach—have been caught up in gambling-related scandals. The NBA’s wealthiest proprietor, former Microsoft CEO Steve Ballmer, who purchased the Clippers after the Sterling fiasco, was accused of funneling funds to his franchise participant by way of a 3rd social gathering to avoid the wage cap, an allegation that continues to shake the foundations of the league. (Ballmer has denied any wrongdoing; the investigative journalist Pablo Torre’s podcast, which uncovered the alleged dishonest, was not too long ago awarded a Pulitzer Prize.)
Exigencies associated to the sport itself—some shaded by nostalgia, others by angst concerning the future—aren’t any much less dire. The main males who’ve carried the NBA for a era (LeBron James, Steph Curry, Kevin Durant) are nearing their curtain name, whereas quite a few would-be American successors (Jayson Tatum, Anthony Edwards, Cade Cunningham) have but to completely emerge from the wings. In the meantime, all three of the NBA’s finest gamers (Shai Gilgeous-Alexander, Nikola Jokic, and Victor Wembanyama) are imports. That the league will quickly hand its eighth consecutive MVP award to a foreign-born participant is, in concept, a boon to the NBA, proof of the sport’s worldwide status. But it additionally testifies to critical bother: American basketball stars have been as soon as among the many most recognizable public figures on the planet, not simply elite athletes however pop-culture pioneers who influenced trend, music, and movie. Who’s the following Jordan or LeBron? Is there a subsequent Jordan or LeBron?
Amid such uncertainty, the nice debates that transcended sport—about eras and dynasties, about Wilt versus Russell and Kobe versus Shaq—have given method to narrower disputes concerning the sport itself. What occurred to the basics of footwork and boxing out? Why is everybody launching contested three-pointers and refusing open midrange pictures? When did enjoying protection grow to be elective? And, for crying out loud, how can the league ask followers to care about all 82 video games of the common season when the groups clearly don’t?
The NBA is lacking one thing. Possibly it’s simply depth, the sort that heats up rivalries and chills relations between gamers. There’s no use in denying that basketball has gone delicate; simply watch the most recent viral clips of kids flopping and flailing in homage to their favourite NBA stars. The league has lately normalized a sure nonchalance that’s unbecoming of an important recreation. Principally that is an annoyance. At occasions, nonetheless, it could actually really feel nearly existential.
On March 10, when the Miami Warmth ahead Bam Adebayo scored 83 factors—the second-most ever in an NBA recreation—the followers saluting his achievement have been shouted down by those that felt that it was fraudulent. And with cause: The Warmth, regardless of main by 25 factors within the fourth quarter, intentionally missed free throws, fouled opposing gamers, and manipulated the clock in an effort to feed Adebayo additional possessions as he sought to eclipse the 81-point efficiency of the late legend Kobe Bryant. All of this unfolded in opposition to an opponent, the Washington Wizards, that had spent the second half of the season attempting tougher to lose video games than to win them. The muted response to Adebayo’s achievement from gamers and coaches across the league stated all of it. An evening for the NBA historical past books was simply one other debate about basketball dropping its means—or, as VanVleet may say, about fucking up the sport.
The trendy NBA was constructed on controversy. Its success owes to the otherworldly expertise and maniacal drive of its gamers, after all—but additionally to the drama, exquisitely packaged and promoted over a long time, that has captivated viewers and created incessant demand for extra. This at all times gave the impression to be on the league’s path, underneath its management. Not anymore. Circumstances have conspired to create a distinct sort of drama. And at heart stage is a person with no style for the highlight.
The son of a outstanding New York lawyer, Silver grew up a Knicks fan and graduated from Duke—biographical details that one way or the other by no means endeared him to the basketball lots—earlier than working as a congressional aide and attending regulation college on the College of Chicago. From there, he took the same old path for high-achieving J.D. holders: federal clerkship, then junior affiliate at a white-shoe agency. However as he approached his thirtieth birthday within the spring of 1992, he felt unfulfilled.
The NBA was killing it. Michael Jordan and his Chicago Bulls have been about to win their second championship of a six-ring dynasty. The league’s iconic gamers—Jordan, Magic Johnson, Larry Hen—have been forming a “Dream Workforce” that might dominate the 1992 Olympics. Stern’s league was having enjoyable, one thing that Silver discovered himself envying.

Nathaniel S. Butler / NBAE / Getty; Andrew D. Bernstein / NBAE / Getty
Prime: The NBA helped create a “Dream Workforce”—led by the league’s greatest celebrity, Michael Jordan—to compete within the 1992 Summer time Olympics, and turned basketball into a world sensation. Backside: Then–NBA Commissioner David Stern celebrates the USA’s Gold Medal with Magic Johnson and Jordan.
Silver’s father had as soon as been a colleague of Stern’s, so the younger lawyer wrote him a letter looking for recommendation. That letter was conferences; finally, Stern supplied Silver a job. The title was particular assistant. The truth was much less glamorous: Silver grew to become the commissioner’s shadow, accompanying him virtually across the clock and doing no matter analysis or grunt work wanted to be accomplished. “I believe I had a separate desk someplace,” Silver advised me, permitting a smile, “however from morning ’til night time, I sat in his workplace.”
We have been gathered round a round orange desk with black channels—Silver, Mike Bass, and me—beneath dozens of basketballs suspended from an industrial ceiling, contained in the NBA’s Manhattan headquarters. After months of pestering and cajoling, I had lastly secured a sit-down with the commissioner. Reticent at first, Silver appeared to get pleasure from reminiscing about his mentor. They have been an odd pairing. Stern, who died in 2020, was “loud, profane,” and “so completely different than anybody in my household,” Silver recalled. “I’d by no means met anybody fairly like David in my life.”
For the following 20 years, they have been inseparable. Silver, a bachelor into his early 50s, lived to work. The understudy took notice of his boss’s obsession with small particulars, his fast processing of latest data, his starvation for fixing issues and staying forward of the competitors. He additionally realized what sort of boss he didn’t wish to grow to be.

Ethan Miller / Getty
Silver went to work for Stern in 1992 and have become the commissioner’s shadow, working underneath him in varied roles for greater than 20 years earlier than succeeding Stern in 2014.
“David was actually tough on some individuals. Not a secret. And I used to be typically the one which after he ripped into somebody after which left the room, I’d be left choosing up the items,” Silver stated. “It was devastating to some individuals to be talked to that means, and it was pointless.”
Silver went on: “I believe he additionally felt that, in lots of instances, he was the robust coach, with the robust love, getting the perfect out of individuals. And in doing that, it required a sure harshness—typically that he would accuse me of not being as much as.”
When issues obtained out of hand, Silver advised me, he would step in to play peacemaker, shielding somebody from his boss’s wrath. The commissioner warned Silver that it was a weak spot. “It’s too vital to you to be favored,” Stern would say.
Silver didn’t seem to get pleasure from this specific reminiscence. I sensed that he was attempting to elucidate, nonetheless not directly, that our unusual encounter in Nashville was constant together with his strategy to the job. The NBA, Silver wished me to know, isn’t about him.
Modesty had not been an possibility when Stern joined the league. The NBA was preventing for survival; battle and provocation have been instruments to realize relevance. Stern made enemies together with his brash habits, however he additionally found a recipe for business success. In a lot the identical means that one other impresario, Vince McMahon of what’s now World Wrestling Leisure, was seducing audiences with gripping storylines and larger-than-life characters, Stern realized that athleticism was however part of his product’s enchantment. The goal was not simply devoted followers; Stern pitched his product to informal viewers as a cleaning soap opera on the hardwood, a story of heroes and villains wherein the domineering boss himself was at all times prepared to play the heel.
A commissioner’s final cost, Silver advised me, is to guard the integrity of the sport. Stern could possibly be aggravated by innuendo and conspiracy theories—a couple of fastened draft lottery favoring the Knicks, say, or a rigged officiating scheme favoring the Lakers—however he additionally understood they have been juicy subplots of a narrative arc. Silver can nonetheless keep in mind the every day deluge of livid messages for Stern, left on his answering machine by followers who’d referred to as the NBA switchboard and located their method to his extension, accusing him of producing outcomes. However he by no means noticed the commissioner sweat. “He would discover humor in all the pieces,” Silver stated. “He by no means took himself all that significantly. He by no means took the NBA all that significantly.”
When it got here time to call a successor, Stern appeared to understand that audiences have been bored with his act. There was nothing left to show, nobody left to conquer. The torch of superstardom had been handed a number of occasions—from Magic and Hen to Jordan, from Jordan to Kobe and Shaq—and now LeBron and Steph have been taking the sport to a wider viewers than ever earlier than. The NBA didn’t want one other conquering pugilist. It wanted a caretaker.
“If extra of a showman have been obligatory at the moment, I in all probability wouldn’t be the precise man for the job,” Silver stated. “Possibly David acknowledged that.”
Cards on the desk: I’m a lifelong Detroit Pistons fan—and a baby of David Stern’s NBA.
I used to be a kindergartner in 1990 after I attended my first recreation on the Palace of Auburn Hills, residence of the two-time defending champions. Higher recognized again then by their nickname, the “Dangerous Boys,” the Pistons have been a gaggle of rugged, irascible rivals who bullied their opponents each bodily and psychologically. From the second I heard the PA man introduce our All-Star taking pictures guard, Joe Dumars—“Joe Duuuu-mars!”—I used to be hooked.
Once I was a youngster, Dumars, who’d since grow to be Detroit’s high govt, constructed his roster within the picture of these Dangerous Boys. That led to the perfect years of my life as a hoops fan—none higher than 2004. The Pistons gained the NBA title that 12 months by defying modernity: The workforce ranked close to the league’s backside in scoring and three-pointers tried, however it led the NBA in whole protection and allowed opponents to transform simply 30 p.c of three-point makes an attempt—a determine that hasn’t been eclipsed since. Not even the closely favored Los Angeles Lakers—Kobe, Shaq, and a supporting solid of future Corridor of Famers—may rating on the Pistons, who embarrassed L.A. within the 2004 Finals.

Tom Pidgeon / Getty
Joe Dumars, who gained back-to-back NBA titles with the Pistons as a participant, later took over the workforce’s entrance workplace and assembled its 2004 championship roster.
This was a troubling pattern for the league. Groups reminiscent of Detroit and the workmanlike San Antonio Spurs, which gained the 2003 Finals, had constructed a championship components round slowing the tempo and squeezing offenses. However no one wished to look at: The league’s two finest groups have been drawing a few of its lowest rankings.
With the Pistons and Spurs on a collision course—they’d meet within the 2005 Finals—the league was determined for a treatment. Assist arrived in serendipitous trend. In November 2004, as Detroit started its title protection, an on-court altercation spilled over into the stands of our residence enviornment. Scenes from the “Malice on the Palace” captured worldwide consideration: gamers decking followers, followers ganging up on gamers, coaches and referees and announcers frantically attempting to finish the melee. It was the ugliest episode within the historical past of recent skilled basketball.
Embedded on this disaster was alternative. Though the league had not too long ago adopted new guidelines geared toward lowering physicality, officers have been phasing them in step by step. However now the NBA had justification to crack down—and it did. No palms on a dribbler. No dislodging a participant beneath the basket. No tugging on jerseys. In the meantime, a sudden leniency was granted to ball handlers. Whistles for carrying, touring, and double dribbling vanished because the league pushed for a sooner, extra thrilling model of hoops.
Scoreboards may barely sustain. Protection was out. Offense was in—and it was advancing. Groups started to fireside three-point pictures at a historic clip, season over season. There was a concept at work—particularly, that an open three-point miss is usually a greater shot, analytically talking, than a contested two-point make—however it struck many followers as a fad. After which alongside got here Stephen Curry.
The son of the onetime Charlotte Hornets sharpshooter Dell Curry, Steph had wowed school audiences together with his long-range accuracy. However he was small—three inches shorter and 30 kilos lighter than his dad—and sturdiness issues spooked some groups. Not the Golden State Warriors. The workforce was reeling when it chosen Curry in 2009. Quickly after, nonetheless, he would grow to be the centerpiece of an organizational overhaul, with a entrance workplace that preached the precept of effectivity. That meant greater than taking a excessive quantity of threes; it meant that includes Curry and different snipers in an offensive system predicated on making them at such a clip that opponents can be compelled to overcompensate, extending defenses and permitting straightforward buckets within the paint, basically making the workforce not possible to defend.
By the tip of his first full season as commissioner, in 2015, Silver was presenting the championship trophy to Golden State—and the league MVP award to Curry.
Golden State had reinvented the sport with its subtle scoring assault. What the basketball world caught was one thing less complicated: three-point fever. In 2004, groups throughout the league had tried fewer than 15 threes a recreation. A decade later, when Curry was named MVP, that quantity was as much as 22 a recreation. By the tip of final season, it had ballooned to almost 38 a recreation.
In some sense, this was lengthy overdue. “There was a disaster with scoring and spacing within the ’90s and early 2000s,” Rick Carlisle, the top coach of the Indiana Pacers, advised me. “The sport needed to evolve.” It occurred sooner than anybody may have predicted: Virtually in a single day, conventional assessments of a participant—athleticism, toughness, ending potential—took a again seat to the query of whether or not he may make threes. This helped introduce the trendy phenomenon referred to as “positionless basketball,” wherein some groups ask a seven-footer to orchestrate their assault from the perimeter and others deploy lineups with 5 shooters and no conventional massive man in any respect.
This will make for thrilling offensive play. But its convergence with the post-Malice period of penalized physicality ushered in one thing much less fascinating: the decline of NBA protection. For the reason that Pistons’ championship in 2004, groups league-wide have gone from permitting 93 factors a recreation to permitting 115. The evolution, Carlisle stated, got here at a value. “Defending in at present’s recreation is a job that has grow to be—” The coach paused. “It’s not not possible. However it’s very, very troublesome.”
Andre Iguodala, who gained 4 championships with Golden State throughout its dynastic run, advised me that he thinks about this period by way of “unintended penalties.” I may see what he meant. Stern’s tenure had been a examine in energy. Drug testing elevated. Lockouts have been used as leverage to weaken the gamers’ union. Fines and suspensions have been handed out wholesale. He even launched a gown code, after the Malice, that banned equipment reminiscent of chains, medallions, and Timberland-style boots, kindling a racial rigidity that has lengthy permeated skilled basketball. Stern didn’t care. He would typically quip that though the NBA operated in the US, it was not a democracy.
Silver corrected course. He promised to deal with gamers as equals. He used the language of partnership and embraced how social media gave athletes higher management of the league’s picture and presentation. The brand new commissioner made it recognized that his north star was not energy. It was cash.
In a earlier posting earlier than the commissionership, as president and chief working officer of NBA Leisure—the league’s media arm—Silver noticed untapped funding potential, significantly abroad. (The NBA now permits sovereign wealth funds to accumulate minority possession of its franchises, which is only one supply of rising worldwide capital.) When he grew to become commissioner, Silver pressed all the proper buttons, discovering new and ingenious methods to money in on the NBA model, reminiscent of increasing the playoffs and including sponsorship patches to jerseys.
Within the decade previous Stern’s retirement, the NBA’s annual income hovered between $3 billion and $4 billion. After just some years with Silver in cost, the league was making $8 billion, and franchise valuations have been hovering. Final season, whole income was $12.5 billion; this 12 months, it’s projected to high $14.3 billion.
These successes assist clarify Silver’s perpetual vigilance. He begins and ends his days with media briefings, however he additionally spends loads of the intervening hours scrolling “NBA Twitter,” learning complaints and critiques the way in which a stockbroker screens motion within the S&P 500. It’s an unhealthy behavior. Silver lastly married in 2015, at age 53; one individual near him advised me that league staff, worn out by the commissioner’s neurotic disposition, rejoiced when his two daughters have been born.
Silver doesn’t dispute such portrayals. “There’s loads coming at us on a regular basis, and I believe there’s a lot to be nervous about,” he stated. “I believe sustaining a state of delicate paranoia is important.”

Paola Chapdelaine for The Atlantic
Narratives surrounding the NBA have been prevailingly adverse of late, because the league confronts betting scandals, allegations of corrupt possession, and a sample of groups deliberately dropping video games to enhance their draft place.
Positive sufficient, the present season wasn’t every week previous when the information broke: A number of individuals affiliated with the NBA had been arrested by the FBI and indicted on fees associated to playing, some stemming from an unlawful betting ring with Mafia ties. One is a present participant, the Miami Warmth guard Terry Rozier. One other is Damon Jones, a onetime participant and coach, who previously had shut ties to LeBron James and was as soon as a form of unofficial attaché of the Los Angeles Lakers. The third is Chauncey Billups, a Corridor of Fame guard who was named MVP of the 2004 Finals—his iconic No. 1 jersey hangs within the rafters of Detroit’s enviornment and within the closet of my oldest son—and who, till the FBI arrest, was serving as head coach of the Portland Path Blazers. Billups is charged with colluding to cheat opponents out of tens of millions of {dollars} at an unlawful, mob-run poker recreation; in the meantime, an individual becoming his precise description, “Co-Conspirator 8,” is accused of leaking insider details about Portland’s roster choices to bettors. (Jones has pleaded responsible to 2 counts of conspiracy to commit wire fraud. Rozier and Billups have pleaded not responsible.)
All of this was directly surprising and never fairly stunning. Rozier had been investigated by the league again in 2023, when sportsbooks recorded an uncommon quantity of wagers pegged to his particular person efficiency. (That he was allowed to renew enjoying, solely to be busted by the feds, doesn’t encourage confidence within the NBA’s system of justice.) One other individual named in one of many indictments, Jontay Porter, had already acquired a lifetime ban in 2024 after a league investigation discovered that he tipped off gamblers, took himself out of a recreation to assist bettors, and even wagered on NBA motion himself. Porter’s brother, the Brooklyn Nets star Michael Porter Jr., defined on a podcast final 12 months that younger males who come from poverty see a possibility to do one thing comparatively innocent—faking an harm, maybe—that may assure a windfall of money for associates. “It’s unhealthy,” Porter Jr. stated of the NBA’s betting drawback, “and it’s solely going to worsen.”
The playing challenge is particularly tough for Silver: He was the primary commissioner of an American skilled league to advocate for the mass legalization of sports activities betting. Given the hazards that are actually manifest—ethical and monetary and in any other case—I requested Silver, previous to the indictments, whether or not the league would come to remorse stepping into mattress with the playing business.
His response was tortured. Silver argued that legalized betting has made it simpler to catch individuals partaking in unlawful schemes—however he wouldn’t concede that legalized betting has invited extra of these unlawful schemes within the first place. He stated that he stands by his push to make sports activities playing common however that he’s delicate to the societal scourge of “problematic” playing. By means of answering the preliminary query, Silver lastly advised me: “I’m not on the level the place I’m saying I remorse being in favor of this, however I believe we must be studying day-after-day from the habits we’re seeing.”
Maybe sensing my skepticism, the commissioner added, “I don’t wish to be Pollyannish. I don’t wish to say, like, ‘Isn’t this excellent that everyone’s betting on our video games?’”
I discovered myself wishing that Silver would spare us the anguished ambivalence and communicate candidly: Sure, playing can damage lives, and sure, it jeopardizes the legitimacy of our recreation, however it’s making our league and its stakeholders wealthy. Stories recommend that the NBA collects some $170 million yearly from sportsbook partnerships. Once I requested him about all the cash being made, Silver downplayed the income as comparatively insignificant. “The higher worth to us is the engagement,” he stated. “For those who’re in a position to guess on a recreation or some side of a recreation, you’re more likely to look at it.”
For a person so preoccupied with how his league is perceived, Silver appeared oddly missing in self-awareness concerning the threats that playing poses to the league’s legitimacy. (The commissioner has shrugged off issues that Giannis Antetokounmpo, one in all his greatest stars, owns a small minority share within the prediction market Kalshi, at present valued at $22 billion.) From the skin, trigger for suspicion is self-evident. No main sport has as many late-game outcomes formed by officiating. And no American league, other than the NBA, has in current reminiscence been tainted by a referee admitting to betting on the video games he officiated.
Silver spoke about that fixing scandal—after which an official, Tim Donaghy, finally went to jail—as if it’s a blip from a bygone period. However 2007 isn’t historical historical past. And the league’s newer troubles have accomplished little to assuage issues about basketball’s credibility. A November ballot from Quinnipiac College requested self-described NBA followers whether or not they imagine that gamers and coaches take part in unlawful betting schemes. The outcomes have been damning: Solely 19 p.c of respondents imagine that it occurs “not often if ever.” The remaining respondents suppose that it occurs “fairly often” (12 p.c), “considerably typically” (23 p.c), or “often” (46 p.c).
For what it’s price, I’m a part of the 19 p.c. Regardless of the shameful spectacle of NBA personnel being cuffed by federal brokers, I’m not satisfied that there’s a systemic tradition of illegality within the league. Nonetheless, there’s ample cause to mistrust—and, it pains me to say, even dislike—at present’s NBA.
Consider the query of “tanking”: groups doing all the pieces of their energy to lose video games in an effort to rebuild via the draft, the place the worst groups are awarded the best picks. This technique isn’t new, neither is it confined to skilled basketball. However it has grow to be one thing of an artwork type within the fashionable NBA. Groups in not less than 9 markets—one-third of the league—all however introduced to their followers that dropping video games this season can be essential to compete sooner or later.
“It’s the primary time I’ve actually puzzled, like, Do we’ve got the precise man working the league?” Invoice Simmons, the dean of basketball’s influencer corps, stated on his Ringer podcast in February. “As a result of he doesn’t appear concerned about truly fixing actual issues that everyone can see.”
The very subsequent day, Silver abruptly fined the Utah Jazz $500,000. The commissioner declared that the membership’s determination to relaxation a pair of star gamers in the course of the fourth quarter of two current carefully contested video games “undermines the muse of NBA competitors.”
It was arduous to know what to make of this determination. No person likes tanking, however all people can see that it really works—it provides unhealthy groups the requisite draft capital to construct a championship roster. What Utah did was seemingly unprecedented, and a few analysts argued that tanking by way of in-game benching was particularly pernicious. However substitution patterns have by no means been a punishable offense. Provided that the Jazz truly gained one of many video games in query—and outscored its opponent in that fourth quarter—the franchise’s proprietor prompt that Silver was unfairly making an instance out of it, a view shared by others across the league.
Whether or not or not they agreed with the choice to nice the Jazz, most basketball pundits assumed that the commissioner’s punishment was a symbolic bloodletting. His tepid response to the dual crises initially of the season—the playing indictments and the allegations of corruption in opposition to the league’s wealthiest proprietor—had fueled the narrative of a feeble commissioner who’d been overtaken by occasions. Singling out Utah appeared a token try and rewrite the script.
However that assumption proved fallacious. Every week after fining the Jazz, Silver held a name with workforce officers throughout the league and knowledgeable them that sweeping reforms have been on the way in which: potential structural modifications to the draft, escalating punishments to offenders, a zero-tolerance coverage for tanking starting subsequent season. The message was specific. Not would golf equipment intentionally disrespect the sport and its followers in Adam Silver’s NBA. “He sounded extra like Stern than Silver,” one one who’d participated within the name advised The Athletic. The commissioner was, in the end, charging into the fray.

Paola Chapdelaine for The Atlantic
“There’s loads coming at us on a regular basis, and I believe there’s a lot to be nervous about,” Silver stated. “I believe sustaining a state of delicate paranoia is important.”
However what, precisely, are his battle plans? The anti-tanking concepts floated by his workplace have been shortly panned as ineffective and probably counterproductive; the formal proposal despatched to groups in late April has skeptics apprehensive concerning the creation of a everlasting subclass of groups for whom dropping with lesser expertise turns into structurally self-perpetuating. In any occasion, if Silver is apprehensive concerning the lack of aggressive play, a surgical strike in opposition to tanking will accomplish solely a lot. There’s a extra apparent barrier to maintaining star gamers on the courtroom: the NBA’s 82-game dying march of a daily season. To many followers, that is the league’s elementary flaw and the supply of different main issues: the rash of accidents to marquee gamers, the “load administration” technique of resting wholesome gamers on good groups to forestall burnout, and the anger from followers who pay high greenback to look at a watered-down product.
Punishing Utah was meant as a present of power, however it uncovered the NBA’s nice weak spot: a company mentality that views basketball choices via a prism of income and losses. The measures obligatory to really treatment the sport—particularly, shortening the season by 15 or 20 p.c to maintain the perfect gamers on the courtroom and make each recreation extra significant—would value the league and its franchises cash. This, in flip, would threaten Silver’s standing with the one individuals whose opinion of him really issues: the workforce house owners, referred to as “governors,” at whose pleasure a commissioner serves.
It’s arduous to think about Silver, for whom the reply has at all times been extra—expanded playoffs, a brand new in-season match, three All-Star groups as an alternative of two, and the upcoming, almost-certain launch of franchises in a pair of further cities—settling for a lesser schedule. However it’s not implausible. If the outcry from followers, gamers, and coaches reaches a sure pitch, the commissioner could possibly be left with no selection. It occurred as soon as earlier than.
Two seasons in the past, members of the NBA competitors committee—gamers, coaches, referees, workforce executives, governors—gathered for a gathering. The vibe was tense. Critics of the league’s offensive bonanza have been emboldened; even Steve Kerr, the Warriors coach, had voiced exasperation with the “disgusting” pattern of ball handlers crashing intentionally into defensive gamers with the assure of a whistle and foul pictures. After league officers gave a presentation, sharing metrics to reveal the scoring binge and the dissatisfaction of NBA viewers, Mike Krzyzewski spoke up.
“You realize,” stated the legendary Duke coach, who’d not too long ago joined the league as an adviser, “followers like protection too.”
Silver described this remark—and the assembly itself—as a form of road-to-Damascus revelation.
“We weren’t, I believe, appropriately responding to the notion that we had let it go too far,” Silver advised me. He later added, “To the extent that we have been overly limiting on gamers’ potential to be bodily on protection, I believe that led to the notion in lots of instances that they weren’t as keen about profitable as they have been within the previous days.”
My childhood hero, Joe Dumars, was working within the league workplace at the moment. He rejoiced at this epiphany. To Dumars, three elements of basketball are intimately linked: physicality, depth, and animosity. Groups that play a bodily model on protection endear themselves to followers. In addition they piss off opponents, who reply by ratcheting up the depth. The top result’s two groups—and two fan bases—that hate one another. When the NBA was at its finest, Dumars advised me final 12 months, gamers would stroll off the airplane in a sure metropolis prepared for a brawl—metaphorical or literal.
“That’s what makes the sport,” he stated. “Followers at present are lacking out on what it feels prefer to be part of an actual rivalry.”
Dumars isn’t suggesting a rerun of the Dangerous Boys period. However he spent a few years working for Silver—earlier than he returned to the entrance workplace this season, taking up the New Orleans Pelicans—advocating for a rebalancing of the rule e-book, for giving defenses an opportunity in opposition to this historic offensive onslaught. I requested Dumars whether or not he thought the pendulum would ever swing again towards physicality, depth, and animosity. His reply stunned me.
“I believe the change you’re speaking about has already began,” Dumars stated.
Referees had referred to as video games considerably extra loosely in the course of the 2025 season, within the aftermath of Krzyzewski’s steerage to the competitors committee, however it was hardly perceptible to strange followers. So I used to be intrigued when Dumars assured me, on the opening day of the 2025 postseason, that defensive-minded reforms have been already underneath means.
After which the playoffs started. The primary week of video games was downright gladiatorial. The elevated contact was so dramatic that some gamers and coaches—together with Kerr of Golden State—complained that officiating had now swung too far within the different path.
The individuals who weren’t complaining: NBA followers. Viewership surged within the early rounds; the matchup between the Pistons and the Knicks, which featured fixed shoving and scrapping, was a rankings jackpot. Why the spike in viewership in contrast with one 12 months earlier, when those self same Knicks drew fewer eyeballs? The younger, surly, Dangerous Boys version-3.0 Pistons, who turned each recreation in opposition to New York right into a dogfight.
Extra physicality, nonetheless, got here with one obvious draw back: extra flopping. Towards Detroit, the Knicks’ Jalen Brunson frequently feigned harm in such farcical methods—and was so continuously rewarded with calls after crumpling to the ground—that Pistons followers serenaded him with chants of “Fuck you, Brunson!” each time he touched the ball. Throughout the Western Convention finals, after Oklahoma Metropolis’s Shai Gilgeous-Alexander was awarded seven foul pictures within the opening minutes of a recreation, ESPN’s colour commentator labeled him a “free-throw service provider.”
It’s a significant issue—one which continues to irk followers. However evidently they’re not too bothered. The NBA reported record-breaking viewership in the course of the opening spherical of the 2026 playoffs, after large numbers a 12 months in the past. For all of the variations between eras, and commissionerships, Stern’s maxim holds true: the extra controversy, the extra eyeballs.
Silver admitted to me that, as a fan, he was aggravated watching the antics of Brunson and Gilgeous-Alexander final postseason. After which he stated one thing fascinating. “I believe it’s a part of the theater of the sport, to a sure extent,” he advised me with a shrug. “Even these chants on the Pistons video games—I believe that’s what followers come there for.”
This was a distinct facet of Silver. Right here he was in a single breath, acknowledging that faked accidents and horrible calls are certainly an affront to the integrity of the sport—after which within the subsequent, wryly reminding me, and himself too, that basketball video games are amusement for the lots, and {that a} contact of controversy is nice for the product. In that second, the commissioner of the NBA was telling an aggrieved Pistons fan to close up, cease whining, and benefit from the present. By no means had I revered the person extra.
Sitting inside NBA headquarters, I believed again to how Stern would rebuke his protégé for being too delicate, for caring an excessive amount of about what others thought, for wanting too badly to be favored. I imagined a younger Adam Silver, wide-eyed, listening to the incensed messages on the commissioner’s answering machine, solely to see his boss wave them off with a cackle.
Firms tackle the character of their chief. For 30 years, the NBA was a mirrored image of David Stern: feisty, colourful, unpredictable, entertaining. Silver’s NBA has embodied his finest qualities—competent, commercially profitable—whereas additionally affected by a sure dispassion, the sort that implies somebody who has by no means fought to outlive, solely to keep up.
The commissioner isn’t in survival mode. Not but. If that day comes, he might need to fall again upon the one lesson he refused to heed: how you can be the unhealthy man.