Final Tuesday was an costly day. Apple occasion day is all the time an costly day. New iPhones, Apple Watches, and AirPods Professional made their debut, and which means on September 19, many people will probably be taking supply of recent Apple stuff. (The larger-than-normal credit-card invoice comes later.)
Simply because Apple’s promoting a number of new stuff doesn’t imply you might want to purchase all of it. (Who wants 4 new iPhones yearly?!) However in relation to upgrades, some merchandise actually bounce out at me as extra spectacular and intriguing than others.
iPhone Air versus iPhone 17 Professional
You often know what sort of iPhone you need. Professional goes to Professional, Professional Max to Professional Max, common iPhone to common iPhone, and iPhone mini and iPhone Plus to… the seven levels of grief, I assume. However this 12 months’s choices present a twist, with two telephones that each can viably declare to be the precise improve for individuals coming from a earlier iPhone Professional mannequin.
As somebody who’s out there for a brand new cellphone this 12 months, I admit that it’s going to be a troublesome selection between the iPhone Air and the iPhone 17 Professional. Let’s break it down.
The iPhone Air collects loads of model factors as a result of it’s the thinnest iPhone ever at 5.64 millimeters. The majority of its cameras and brains are positioned within the “plateau” on the high of the cellphone; the remainder of the factor is principally simply display and battery. The iPhone Air seems to be like no different iPhone ever, and can in all probability really feel superb to carry in your hand.
It’s additionally much more full-featured than you may anticipate for a cellphone that sits between the common iPhone 17 and the iPhone 17 Professional on the value listing. It’s bought an A19 Professional chip, albeit with one fewer GPU core. It will get the brand new, doubtlessly game-changing 18-megapixel Heart Stage digital camera for selfies. It’s bought an always-on ProMotion show, which is spreading throughout your entire line this 12 months, eliminating it as a differentiator for the high-end telephones.
What is going to decide the destiny of the iPhone Air is how essential you charge the iPhone’s digital camera, and extra particularly, its array of cameras. Regardless of Apple’s company spin that the iPhone Air principally has 4 cameras, the actual fact is that it has a single digital camera in comparison with three on the iPhone Professional. That one digital camera is extremely succesful–it’s a 48MP mannequin that may additionally generate 24MP super-resolution photographs or learn solely the middle of its sensor for a “2x optical zoom,” much like Apple’s different iPhone cameras the final couple of years. However in order for you an even bigger zoom, or a correct wide-angle, or good macro pictures, or the power to seize spatial scenes, you might be out of luck.
A full 20 p.c of the iPhone 16 Professional pictures I took final 12 months had been taken with my iPhone’s telephoto lens. That provides me pause. I’d be giving up the power to zoom in a lot nearer to seize photographs, even when (to be sincere) these zoomed-in photographs aren’t precisely one of the best the iPhone can supply.

No matter how Apple spins it, the iPhone Air has a single digital camera, and that
is purpose sufficient for lots of consumers to go on it.
Apple
In a traditional improve 12 months, it will in all probability be a straightforward option to go along with the iPhone Air, simply due to the sheer novelty. However the iPhone 17 Professional is itself a surprisingly novel product. As a unibody mannequin carved out of a strong block of aluminum, it’s bought a really completely different look to it, and it is available in one notably thrilling shade: Cosmic Orange.
The iPhone 17 Professional’s A19 Professional processor has another GPU core and a wholly new vapor chamber cooling system that spreads the warmth from the processor throughout the radiative steel physique. That aluminum again (and sides) goes to be putting, in addition to a bit bit heat.
After which there are these cameras. Three of them, together with a brand new 48 megapixel monster that enables the 4x zoom to be center-cropped into the optical equal of an 8x zoom. The three cameras enable the iPhone 17 Professional to go from 0.5x all the way in which to 8x, an unlimited vary for a cellphone digital camera with a bunch of purely optical zoom stops alongside the way in which.
So, let’s line them up. Causes to purchase an iPhone Air: Cool look, skinny and light-weight, comparatively Professional-level options, and a single good digital camera that could be ok. Causes to purchase an iPhone Professional: A brand new look (however not as cool or skinny or gentle), an superior orange shade, and an extremely highly effective set of cameras.

Apple
If you happen to like orange and you want taking footage along with your iPhone, the selection is obvious: the iPhone 17 Professional. If you happen to suppose iPhone pictures is a nice-to-have however not essential, and you want the thought of getting the coolest-looking iPhone ever, the iPhone Air is best for you. If you happen to don’t care concerning the shade choices, it actually does come all the way down to model versus cameras.
Orange is one in every of my favourite colours, so I’m torn. I would like to carry that iPhone Air in my arms to know for positive, but when I needed to guess, I’d select it over the iPhone 17 Professional and endure the implications for my iPhone pictures.
Simpler decisions abound
The remainder of Tuesday’s bulletins are a bit bit simpler to digest as a result of lots of the “new” options introduced are literally rolling out to older fashions, too.
The AirPods Professional 3 improve seems to be nice as a result of it improved audio high quality, battery life, and–most significantly–the efficacy of its noise cancellation. The bounce from the unique AirPods Professional to the second-generation mannequin was enormous, and that is apparently an identical bounce. If you happen to hearken to AirPods Professional on a regular basis, they’re in all probability well worth the improve only for that. They’re additionally extra water-resistant and should match some ears higher, since they’re barely completely different in form and supply 5 completely different ear tip sizes.
However observe that AirPods Professional 2 additionally help all listening to support and stay translation capabilities, and AirPods 4 with Energetic Noise Cancellation help stay translation. You don’t want new AirPods to get these options.
The Apple Watch upgrades are equally good, however not essentially must-haves. If you happen to’re utilizing a watch older than the Collection 10, you’ll admire the a lot thinner watch with a a lot bigger display. (I’ve a Collection 10, and it’s actually nice.) If you happen to’re utilizing an authentic Apple Watch Extremely, it may also be time to noticeably think about an replace to the Extremely 3, particularly should you’re somebody regularly out of mobile contact. I do know that the iPhone has had emergency satellite tv for pc connectivity for some time now, however it strikes me that having it in your watch, too, is simply an additional layer of safety and security.
However once more, be warned: not all of the “new options” for the Collection 11 and Extremely 3 are restricted to these new gadgets. The much-hyped hypertension detection function will probably be out there on Collection 9 and later, and Extremely 2 and later. And the brand new Sleep Rating function will work way back to Collection 6 and Extremely 1 watches. You don’t want to purchase a brand new watch to learn from these new options.
Sure, it’s an costly time. I’m shopping for some iPhone–TBD!–and have already ordered AirPods Professional 3. Seek the advice of your loved ones and pockets, do some pondering, and be ready to make your individual shopping for choices. And should you resolve to not purchase one thing this fall, don’t fear–Apple is all the time positive to create one other actually costly day within the very close to future.
Macworld has the entire lowdown on the iPhone Air, iPhone 17, iPhone 17 Professional, Apple Watch, and AirPods Professional 3. If you happen to weren’t in a position to watch Apple’s occasion, catch up in our “Awe Dropping” occasion stay weblog.