Apple has formally introduced its “Awe Dropping” particular occasion for September 9, the place we’ll get our first have a look at the iPhone 17 lineup. As normal, the corporate didn’t reveal something past the date and tagline, however the invitation art work and Apple’s historical past of easter eggs give us a couple of sturdy hints about what’s coming.
Listed here are 5 takeaways from Apple’s occasion invite that simply would possibly verify particulars in regards to the iPhone 17 and past.
A jaw-dropping iPhone design is coming
This yr’s tagline, “Awe Dropping,” appears to tease one thing visually hanging, jaw-dropping if you’ll. For months, rumors have pointed to Apple introducing a brand new, ultra-thin iPhone 17 Air mannequin to interchange the unpopular Plus mannequin. The iPhone 17 Air is predicted to mark probably the most radical change in iPhone design for the reason that iPhone X and kick off a three-year-long iPhone overhaul.
If Apple actually desires to drop jaws, a radically thinner iPhone design actually matches the invoice.
The Apple occasion invite all however confirms the iPhone 17 colour choices.
Foundry
The iPhone 17 lineup could have daring new colour choices
As reported solely by Macworld, Apple has deliberate many new colours for the iPhone 17 fashions, starting from a brand new iPhone 17 Professional in orange to numerous shades of blue. Should you weren’t sure of the brand new colours earlier than, the occasion invitation art work seems to be a transparent affirmation that the rumors are proper.
Based on our sources, each the iPhone 17 and iPhone 17 Air might be obtainable in a lightweight shade of blue. In the meantime, the iPhone 17 Professional and iPhone 17 Professional Max will are available in darkish blue and orange. Extra conventional colours, similar to black and white, are additionally anticipated.
Properly, the Apple brand proven within the occasion art work basically options all the brand new colours we talked about, which is a fairly clear signal that these are certainly the brand new colours for the iPhone 17 lineup. So you can begin determining which one you need now.
The iPhone 17 Professional is getting new cooling system
Based on rumors, the iPhone 17 Professional and iPhone 17 Professional Max will function a brand new vapor chamber cooling system to maintain the system at an optimum temperature even when working intensive actions similar to video games. This not solely ensures better consolation when holding the telephone in your hand but additionally helps to maintain peak efficiency.
Apparently, in case you watch the Apple brand animation within the art work, it appears suspiciously like a warmth map, with shades of intense purple and funky blue swirling across the edges. May this be Apple confirming the brand new cooling system for the iPhone 17 Professional fashions?
Will the iPhone 17 get new dynamic wallpaper?
Foundry
New colourful wallpapers are coming
Typically, Apple’s occasion art work means just one factor: new wallpapers. And that could be the case this yr. For example, the stylized Apple brand created to advertise the September 2023 occasion was based mostly on the wallpaper shipped with the iPhone 15 Professional.
Maybe this yr’s iPhones will function darkish wallpapers with a warmth map impact, or swirling blue and orange. Or one thing interactive just like the picture on Apple.com. Go attempt it out—transfer your finger, mouse, or Apple Pencil over the Apple brand and the colours will morph and mingle together with your actions.
iOS 26 and Liquid Glass are a giant deal
Talking of the interactive occasion brand, as you drag your finger round, it’s exhausting to not see that the impact appears so much like what occurs while you swipe your finger throughout Liquid Glass parts in iOS 26.
Apple usually releases new variations of iOS to the general public the week after its September occasion, and this yr needs to be no totally different. Maybe the invite is nothing greater than a tease for the brand new interface coming to everybody’s iPhones in a couple of weeks.
In actual fact, simply this week, Bloomberg’s Mark Gurman reported that Liquid Glass is greater than only a 2025 redesign. It’s the beginning of a 3-year iPhone supercycle that may embrace a brand new folding telephone and culminate with the launch of the twentieth anniversary iPhone in 2027. That telephone is predicted to have curved glass that mimics the evolution of the Liquid Glass interface over the subsequent three years. So Apple would positively need to draw consideration to Liquid Glass now.
Apple
Mark your calendars
Apple’s invitations are at all times fastidiously designed, and this one isn’t any exception. From new colours to the heat-map-like cooling teaser, there’s so much hiding in plain sight. We’ll know for certain on September 9, but when historical past is any information, Apple simply gave us a fairly good preview of what’s coming.
After all, Macworld could have full protection main as much as the keynote as nicely and all by means of the occasion. So keep tuned!
