Pixel owners can get half off new Google Fi service, but not for long

• A Google Fi promotion can get new subscribers who activate a Pixel on their plan half off service for 12 months.
• The promo applies to Fi’s Unlimited Essentials, Unlimited Standard, and Unlimited Premium plans.
• Act fast: the deal ends July 13.

Got a Pixel? Google Fi wants your business. For the next few days, Google Fi is offering big discounts on its Unlimited plans for new customers who bring their own Pixel phone. If you’ve been thinking about changing carriers anyway, this might be the move: The new promo could you save hundreds of dollars over the next year, depending on the plan you pick.

Fi’s latest deal is good for half off any of the MVNO’s Unlimited plans for 12 months. To get the discount, all you have to do is activate a new Unlimited plan on a Pixel phone. Fi’s definition of “new customer” includes anyone who’s been unsubscribed for at least 180 days, so plenty of returning customers should be able to take advantage, too.