OpenAI could cut ChatGPT prices to win you over from Claude

• OpenAI may slash token prices to regain ground from Anthropic and make AI cheaper for customers, a new report says.
• A potential price war could test customer loyalty as switching between AI providers remains relatively easy.

The AI industry’s battle for customers could soon be good news for users’ wallets. OpenAI is reportedly preparing steep cuts to its token costs to claw back enterprise momentum lost to rival Anthropic.

OpenAI is considering reducing the cost of tokens, the units used to measure and bill for AI usage, before a possible similar action by its fast-rising competitor, The Wall Street Journal reported, citing people familiar with the matter.