Mishaal Rahman / Android Authority
TL;DR
- Google is updating its multi-colored G brand for the primary time in a decade.
- After first showing on iOS and in beta on Android, the brand new G has now hit the steady launch of the Google app.
- Somewhat than utilizing 4 distinct colours, the brand new G includes a easily altering rainbow gradient.
Slightly little bit of branding can convey a complete lot, so large firms are understandably very cautious about any try to alter how they’re represented. Have you ever gotten used but to saying “Meta” as an alternative of Fb? Google’s been going with a rainbow-colored brand since principally day one, and again in 2015 we noticed the corporate convey that very same type of palette to its blue “g” brand, swapping lower- for upper-case and adopting a segmented, four-color look.
Earlier this week, we had been tipped off to the primary revision of that G brand within the decade since, changing the distinct shades of purple, yellow, inexperienced, and blue that construct up the letter with a easily transitioning rainbow gradient.
The primary signal of the brand new look surfaced within the Google app on iOS, however we reported on the time that we had additionally noticed it in beta testing for the Android model of the app. Now, only a few days later, we’re already seeing it in steady.
Mishaal Rahman / Android Authority
After updating to model 16.18.39 of the Google app, we are able to affirm seeing the brand new gradient G on a number of units — it seems like that is now rolling out extensively. However for the second, at the least, the brand new G design has solely surfaced within the type of this one app icon. Google has but to formally announce any redesign, and we haven’t caught a glimpse of it elsewhere throughout the corporate’s services and products. It solely appears hooked up to the Google app in the meanwhile, though that now contains the Play Retailer’s itemizing.
That stated, the regular development of the brand new brand out of beta and into steady positive means that this can be a change Google is transferring ahead with, and we might under no circumstances be stunned to seek out ourselves beginning out subsequent week with Google lastly acknowledging this new look. With Google I/O 2025 scheduled to start subsequent Tuesday, Might 20, it feels like the corporate has the proper setting for sharing information like this.
