We count on that Apple will take the wraps off the new iPhone 17 vary and new Apple Watches at an occasion in September 2025. Apple has held a September occasion virtually yearly for the reason that early 2000s, and each iPhone since 2012 has been launched in September (apart from the iPhone 12-series in October 2020).
Learn on to search out out all the things you could find out about Apple’s iPhone launch occasion for 2025, together with when the Apple Occasion is prone to begin the place you might be, and the new merchandise Apple will launch. It is possible for you to to observe the occasion under as soon as it begins. We will even run a reside weblog.
When is Apple’s iPhone occasion?
- Tuesday September 9, predicted
The 2025 iPhone occasion will probably happen on or round Tuesday 9 September, primarily based on Apple’s tendency to carry the occasion across the second week of September. iPhone occasions are often held on a Tuesday or Wednesday, though in 2024 Apple held the occasion on a Monday.
Listed here are the dates for the previous few Apple September occasions:
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
What is going to Apple launch on the September 2025 occasion?
Apple’s September occasions usually characteristic the launch of latest iPhones, Apple Watches, and, generally, AirPods.
Apple can be prone to announce the date when it can launch the brand new iOS 26 and watchOS 26 working techniques, almost certainly a number of days after the occasion. We may additionally get a obtain date for iPadOS 26, which is often launched similtaneously iOS, however generally the iPadOS launches a bit of later alongside the brand new macOS (macOS Tahoe). macOS may additionally launch alongside iOS. Apple can be prone to reveal when the subsequent updates to tvOS and HomePod software program might be accessible.
Right here’s the {hardware} we count on to see at Apple’s September occasion:
New iPhone line up: iPhone 17

Dominik Tomaszewski / Foundry
The iPhone 17 collection is predicted to be introduced at Apple’s September occasion, with rumors suggesting 4 fashions, together with the brand new iPhone 17 Air. The rear digicam designs are anticipated to ditch the sq. nook array for the primary time in years, and the Professional fashions are probably to be thicker than ever.
Learn the most recent information concerning the iPhone 17 collection.
New Apple Watches: Sequence 11, Apple Watch Extremely 3, Apple Watch SE 3
The Apple Watch Sequence 11 is predicted, with new well being options like hypertension detection doable. We also needs to see updates to the Apple Watch Extremely and Apple Watch SE.
Learn the most recent information concerning the new Apple Watches for 2025.
New AirPods: AirPods Professional 3
Apple could announce new AirPods Professional 3 fashions, probably with improved noise cancellation and well being monitoring options.
Learn the most recent concerning the new AirPods.
Another factor: HomePod/HomeHub
The rumored HomeHub gadget may additionally be unveiled, though that will have been delayed attributable to points with Siri options and upgrades.
Launch dates: New OS obtain dates
The next launch dates are prone to be introduced on the iPhone 17 occasion:
- Monday, September 15: Downloads start for iOS 26. Should you do need to replace your iPhone and you might be searching for recommendation on find out how to set up it learn: Methods to replace iOS in your iPhone.
- Friday, September 12: iPhone 17 and new Apple Watch preorders start.
- Friday, September 19: iPhone 17 and new Apple Watch fashions can be found for buy.
What time will the iPhone occasion begin?
Apple Occasions often begin at 10 a.m. in California. Right here’s what that interprets to in different nations and different areas:
- U.S.: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT)
- U.Okay.: 6 p.m. (BST)
- Europe: 7 p.m. (CEST) 8 p.m. (EEST)
- Canada: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT), 2 p.m. (ADT)
- India: 10.30 p.m. (IST)
- Hong Kong, Singapore and China: The next day at 1 a.m.
- Australia: The next day at 1 a.m. (AWST), 2.30 a.m. (ACST), 3 a.m. (AEST)
- New Zealand: The next day at 5 a.m. (NZST)
Apple’s September occasions are often one to 2 hours lengthy.
The place to observe the iPhone occasion
Apple will broadcast the occasion reside on its web site, the TV app, and on Apple’s YouTube channel. If you wish to refresh your reminiscence, the 2024 keynote occasion is embedded above.
If you wish to watch the iPhone occasion reside we clarify find out how to watch the Apple iPhone Occasion in a separate article. You may as well comply with together with our reside weblog right here: Apple’s Glowtime occasion reside weblog.
Will the iPhone occasion be reside?
Apple hasn’t held a very reside occasion since September 2019. As an alternative, it exhibits a prerecorded video on the time a reside occasion could be and infrequently holds a small hands-on space to showcase the brand new merchandise. It’s probably that it will as soon as once more be the case in 2024, with members of the press gathering at Apple Park to observe the identical video Apple will present to the remainder of the world.
What’s subsequent?
Even with all these potential launches Apple received’t be achieved for the yr. There are rumors that Apple will launch a quantity M5 MacBooks and M5 iPads at an October occasion. Discover out when is the subsequent Apple occasion.