Apple’s Black Friday Deal 2026: What to expect from its shopping event

Macworld The biggest shopping day of the year is Black Friday, which this year falls on Friday, November 27, 2026.

If you are looking to buy an Apple product then Black Friday is a good time to buy.

Apple typically runs a Black Friday-to-Cyber Monday shopping event.

The company usually offers gift cards with eligible purchases rather than lowering Apple Store prices.

We don’t yet have details of Apple’s offer for 2026, but Apple’s 2025 promotion was announced on November 20, so this year we expect an announcement on or around Thursday, November 19.

In 2025 Apple offered gift cards worth $25 to $250 in the U.S.

(£20 to £200 in the U.K.), depending on the eligible product – including a $75 gift voucher with an iPhone 16, $100 with an iPad Air, and up to $250 with a MacBook Pro; third-party retailers, such as Amazon and Best Buy often provide direct discounts instead.

Apple also offers education pricing, refurbished products, and trade-in credit.

For the latest discounts from other retailers, see our roundup of the best Black Friday Apple deals.

When will Apple announce its Black Friday 2026 offer?

Apple’s 2025 promotion was announced on November 20, so this year we expect an announcement on or around Thursday, November 19.

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