Apple adjusts trade-in values
In case you’re planning to improve your iPhone, iPad, or Mac this week with one of many new fashions, you’re going to get rather less in your trade-in by means of Apple. Most are just some {dollars}, however you’ll get about $150 much less should you’re buying and selling in a 16-inch MacBook Professional. You’ll be able to take a look at the worth in your particular mannequin on Apple’s Commerce In web page.
Watch us break down the brand new merchandise
Earlier than we head off for the night time, take a look at our roundup video of the M4 iPad Air and iPhone 17e. And we’ll see you all within the morning for spherical 2!
iPhone 17e video exhibits off new options
Apple has posted a minute-long iPhone 17e video that takes a special method than its standard promoting. It includes a voiceover operating by means of the brand new options in a extremely edited, scatterhot style. Watch it under:
OS 26.4 beta intrigue
This may very well be only a quirk unrelated to this week’s bulletins, however Apple launched the third OS 26.4 beta updates to builders right now for iOS, iPad OS, watchOS, tvOS, and visionOS—every little thing however macOS. May that sign that new Macs are on the way in which on Tuesday, and Apple remains to be engaged on it? We’ll have to attend till tomorrow to see.
New iPhone case and strap colours!
Together with the iPhone 17e, Apple has introduced a brand new set of colours for its equipment. The iPhone 17, 17 Professional, and 17 Professional Max silicone instances now are available in Shiny Guava (pink) and Vanilla (off-white), whereas the iPhone 17 silicone case will get an Electrical Lavender (purple) coloration as nicely. The iPhone 17e silicone instances additionally are available in Shiny Guava and Vanilla, together with a brand new Mushy Pink choice to match the brand new telephone. The identical coloration choices prolong to Apple Watch bands and Crossbody straps.
Apple
Deal: M3 iPad Air for $150 off
In case you’re looking for a brand new iPad Air, you may save $150 on the 5G model of the 11-inch M3 mannequin proper now. That’s principally getting all-over wi-fi connectivity totally free, and also you’re not lacking out on a lot in comparison with the brand new mannequin. We don’t anticipate this deal to final very lengthy (non-5G variants are already offered out), so go seize it in order for you one.
iPhone 17e: It isn’t thrilling however it’s nonetheless a great deal
The iPhone 17e might not be an enormous improve over final yr’s 16e, however for many customers it nonetheless delivers a great expertise and worth at a worth that’s 25% lower than the iPhone 17.
Tons extra deliberate for this week
Apple introduced the brand new iPad Air and iPhone 17e this morning, however that’s simply the beginning of a really busy week. Nonetheless to come back:
Plus, we may get a brand new model of iOS 26.3 to assist the brand new merchandise. We’ll have heaps extra protection by means of right now and the remainder of this week, so preserve this web page open in your browser!
iPad Air: Heigh‐Ho, ho-hum
There’s not a lot to say concerning the new iPad Air, however it’s nonetheless a terrific pill at a terrific worth.
iPhone 17e: Extra MagSafe disappointment
David Value digs into the iPhone 17e announcement to separate the great (MagSafe, storage pricing) from the unhealthy (MagSafe speeds, binned A19 chip).
Apple
The place’s the iPad?
Apple up to date the iPad Air right now however didn’t launch a brand new base-level iPad, which can be anticipated to get a chip refresh this week. It looks like the 2 fashions go hand-in-hand, so perhaps Apple has one thing greater for the entry-level mannequin?
Even Apple cannot discover something new concerning the iPad Air
Apple’s tagline for the iPad Air is, “Now supercharged by M4,” which is similar as earlier than, when it was “Now supercharged by M3.”
Odd preorder time
The brand new iPad Air and iPhone 17e can be out there for preorder starting Wednesday, March 4 at 9:15am ET. That differs from the standard timing, which is historically on a Friday at 8am ET, however may very well be to coincide with Apple’s “Expertise” occasion, which begins a 9am ET on March 4.
iPhone 17e tidbits
Just a few issues I’ve observed concerning the iPhone 17e:
- It has a 4-core GPU in comparison with the iPhone 17’s 5 cores
- It’s received a Ceramic Defend 2 entrance with 3x higher scratch resistance
- Identical 26-hour battery life
- It has slower 15W MagSafe charging
- It doesn’t have the N1 chip
No new colours for the iPad Air
Apple’s iPad Air is offered in the identical 4 colours because the earlier two fashions: blue, purple, starlight, and area grey. Sorry, iPad Air followers.
That’s an image of the M3 iPad Air, however you’d by no means know.
Apple
iPhone 17e is right here too!
Apple’s new entry-level iPhone has the C1X modem, A19 processor, MagSafe, and double the beginning storage (256GB). It additionally now is available in a brand new delicate pink coloration along with black and white. But it surely nonetheless has a notch. It begins on the identical worth, $599.
Apple
The M4 iPad Air has arrived!
Apple has introduced the brand new iPad Air with an M4 chip, N1 and C1X modem for 5G and WiFi 7, and 12GB of RAM for a similar $599 and $799 beginning costs.
half-hour away!
The primary spherical of recent merchandise ought to arrive on the prime of the hour on Apple.com and the Apple Newsroom. iPhone 17e? iPad Air? MacBooks!? We’ll know quickly.
First merchandise anticipated at 9 am ET
Primarily based on earlier bulletins, we anticipate Apple to unveil the primary of its new merchandise on Apple.com at 9 am ET (6 am PT/2 pm GMT). So keep tuned!
A MacBook underneath $599?
Bloomberg’s Mark Gurman reviews that Apple believes its new MacBook is “unimaginable worth” and that it’ll “drive a severe variety of switchers from Home windows machines and Chromebooks.” This might simply be Apple’s personal hype machine at full tilt, however it may additionally sign that the brand new MacBook can be cheaper than we predict. May $499 be doable?
Apple Shops prepared for giant crowds
In line with Bloomberg’s Mark Gurman, Apple expects a “main rush” of shoppers at its shops following this week’s bulletins. I assume that’s as a result of everybody will need to take a look at the brand new low-cost MacBook, as a result of I doubt individuals can be dashing to get a take a look at the M4 chip within the iPad Air.
Apple March ‘expertise’ occasion: What to anticipate
Whereas Apple is promising per week of bulletins, that basically simply means Monday, Tuesday, and Wednesday. However these three days can be crammed with numerous new merchandise. We’re anticipating quite a few updates to present gadgets, together with:
Welcome to the Apple expertise stay weblog!
Beginning this morning, Apple will unveil quite a lot of new merchandise over the course of the subsequent three days. We anticipate merchandise to reach at 9 am ET, so stick round for the information, come again for the evaluation of what Apple releases, and take a look at our social media websites (Fb, Threads, and Bluesky) to affix the dialog.
