Meet the 27-year old behind the protein ad that helped flip Mississippi

You know you’ve made a good ad when it’s outperforming an endorsement video from Barack Obama.Ryan Sayles, a 27-year-old Mississippi content creator, is behind arguably the best political spot of the election cycle: Democrat Scott Colom’s viral “pick another protein” ad against GOP Sen.

Cindy Hyde-Smith.You’ve probably seen it by now.

The ad featured Mississippi voters’ blunt reactions to Hyde-Smith’s suggestion that people struggling with rising beef prices choose from other protein options.“Pick another protein?

Shiiii-, I’d rather pick another senator instead.”“Pick another protein?

She done lost her damn mind.

I’d rather pick another senator.”Sayles was at his nephew’s football game when he realized something extraordinary was happening.“I was looking at the first numbers when it first dropped, and I was like, ‘Oh, this is about to be a really good video,’” he told POLITICO after Colom’s historic Senate race victory in the longtime Republican stronghold.

“We had the Obama endorsement the day before, so that was our biggest video.

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