The Basic Sound Studio — a first-of-its-kind skilled cellular recording studio (in a automotive!) is rolling into The Huge Apple! Three up-and-coming artists are driving with The Basic to report three model new songs, all main as much as the last word break: a highlight second on the 2025 MTV VMAs in New York Metropolis.
Similar to The Basic provides drivers a break via reasonably priced insurance coverage, the Sound Studio provides rising artists a break of their careers via mentorship, publicity, and a shot at one thing larger. First launched in 2023, the spacious, modern SUV is outfitted with a professional-grade recording studio, full with top-of-the-line gear for multi-track recording and mixing of high-quality songs.
INSIDE THE GENERAL SOUND STUDIO
The SUV is greater than only a recording sales space on wheels, it’s a artistic house the place rising expertise can experiment, collaborate, and seize their sound and story in actual time. Guided by an expert sound engineer, every artist obtained a recording session that resulted in a blended and mastered observe, unique album art work, and hands-on expertise with the recording course of.
From laying down vocals to fine-tuning beats, the artists walked away not solely with a refined music but additionally with the arrogance and perception to maintain pushing their craft ahead. Every observe tells a narrative true to the artist’s type, celebrating individuality and their distinctive journey.
MEET THE ARTISTS
In partnership with Common Music Group (UMG), The Basic rigorously chosen Lil Q, Nevrmind and BlacMass as featured artists and gave them the chance to raise their expertise by recording three new tracks in The Sound Studio.
LIL Q
Lil Q is an up-and-coming Memphis musician who blends uncooked Southern storytelling with fashionable rap vitality, rapidly carving out a reputation as one of many metropolis’s subsequent breakout voices.
“Getting the possibility to report with The Basic Sound Studio in my very own metropolis was a life-changing second. Once they first known as me in regards to the alternative, I truly thought the decision was pretend – it simply appeared too good to be true. However getting into that automotive to report and now onto the crimson carpet on the VMAs proves that this massive break is just not solely actual, however even larger than I imagined.”
NEVRMIND
New York-based rising artist and producer Nevrmind is understood for crafting genre-blurring sounds that fuse atmospheric beats with uncooked, emotional storytelling.
“I began out as a songwriter as a result of I wished my voice to be heard and to attach with folks via music. Now, getting into the highlight as an artist, that dream feels even larger—and this chance with The Basic Sound Studio helps make it actual. They’re giving me a platform to share my story, and that sort of break at this level in my profession means the whole lot.”
BLACCMASS
BlaccMass is a rising artist and producer identified for darkish, bass-heavy soundscapes. In The Sound Studio, he reimagined Lil Q and Nevrmind’s tracks, creating his personal remixes and mashups that spotlight his signature type..
“Recording in The Basic Sound Studio actually felt like leveling up — from the excessive manufacturing and set instances to even having my very own trailer. This chance is larger than I ever imagined, and it actually looks like my massive break. Realizing that they didn’t simply take into account me, however genuinely wished me right here, has been each humbling and extremely enjoyable.”
The Audio Engineer
Ace Charisma is an award-winning report producer and audio engineer whose fingerprints will be discovered on a few of at present’s greatest hits. A multi-platinum licensed producer, Ace has labored with chart-topping artists together with GloRilla, Megan Thee Stallion, and Cardi B. In The Basic Sound Studio, he guided every recording session, serving to the artists convey their imaginative and prescient to life with skilled polish and trade experience.
THE ROAD TO THE 2025 MTV “VMAs”
The Basic Sound Studio doubles down on the idea that giving folks a break could make all of the distinction – of their lives, on the street, and of their careers. For the primary time, that additionally means giving rising artists their greatest profession break but: showcasing their voices on the 2025 MTV “VMAs.”
From recording inside a cellular studio to getting red-carpet prepared, The Basic Sound Studio isn’t only a second within the highlight; it’s a launchpad to the subsequent section of those artists’ careers.
Followers can catch The Basic Sound Studio’s artists getting hyped September 7 on the 2025 MTV “VMAs” hosted by LL COOL J and airing on CBS, simulcast on MTV and streaming on Paramount+ at 8 pm ET/5 pm PT, or comply with alongside on TikTok and Instagram @TheGeneralAuto and by utilizing the hashtag #TheGeneralSoundStudio.
Discover The Basic Sound Studio
Sound Studio Recap
The Basic Sound Studio made its debut in Nashville, Tennessee again in 2023 when The Basic partnered with Epic Information to provide up-and-coming artists an enormous break and an opportunity to make waves within the music trade. Geared up with a sound sales space, management room, and knowledgeable audio engineer Hilton Wright II—a 6x Billboard #1 award-winner who has labored with stars like Drake and Huge Sean—the studio hosted a various roster of musicians throughout genres like rap, hip-hop, rock, and nation. Artists equivalent to Reyna Roberts, Child Tradition, Ethan Gander, AG Membership, Lex Bratcher, Bodhi Kitt, The Completely, Morgan Keller, Mason Caviness, and Anastasia Elliot recorded tracks, obtained one-on-one mentoring from Epic’s A&Rs, and shared their experiences via vibrant TikTok movies and a devoted Spotify playlist.
Constructing on that momentum, The Basic hosted The Sound Studio Stay at Clear Tradition Atlanta, that includes Grammy-nominated rapper, Tobe Nwigwe, and Lex Bratcher in an explosive live performance with customized staging and dwell streams throughout social platforms. This initiative underscored The Basic’s dedication to supporting rising expertise, with content material out there on TikTok, YouTube, and extra for followers to relive the vitality.
