This text is a part of a sponsored sequence by Outdated Republic Surety.
Within the olden days, earlier than Zoom or Microsoft TEAMS, and even earlier than (gasp) e mail … when a surety agent would submit an account to a surety underwriter there was this bizarre factor that will be hooked up: a submission letter!!!! The letter would principally inform a narrative concerning the account that was being submitted, giving details about its background, who the homeowners had been, and ideas on their future plans and objectives. This letter didn’t substitute a face-to-face assembly, however it will present context to the opposite info being submitted, equivalent to monetary statements, financial institution letters and the Contractor’s Questionnaire.
Today, within the insane hustle and bustle of prompt communication, the submission letter has all however disappeared. You do nonetheless often see it — like a white rhino in a nature protect, it’s on the market, however so uncommon as to be virtually extinct. Brokers today are so busy operating from one hearth to the following that sitting down to jot down this letter looks as if a waste of valuable time. As a one-time agent, I took nice delight in with the ability to craft this letter for my accounts. It was my likelihood to immortalize their previous achievements and to speak up their capabilities in a transparent and succinct method that will not get misplaced in all the opposite info being submitted.
When underwriters see a submission letter, I assure they cease and take discover, most likely even spill their afternoon latte in shock. The very first thing {that a} letter says to an underwriter is that the agent is invested on this account and truly is aware of them. A well-written letter will knit collectively all the usual info from a submission. What is admittedly being stated within the monetary statements? What is admittedly being stated within the Contractor’s Questionnaire? Whereas the monetary statements and questionnaire can present a variety of good info, they hardly ever give any backstory or reason why issues are the best way they’re. The submission letter ought to present that backstory or clarification.
A submission letter will even inform a narrative concerning the account, for instance, who began the corporate and the way previous it’s, giving a really feel for the kind of expertise the homeowners have of their area of interest. Had been they a derivative or a brand new firm? Does the proprietor have a variety of expertise or simply a variety of gumption to exit on their very own? What sort of initiatives have they labored on previously, and what kind of householders have they labored for?
The submission letter may give a variety of details about the account in a concise method, and most significantly, it may possibly set the tone of the underwriting course of. A letter with strong background info and an trustworthy backstory will put all the things else in a constructive gentle. In comparison with an e mail with a few fast feedback and 15 attachments, the submission letter will transfer your submission to the highest of the pile, to not a folder within the underwriter’s inbox.
An important insurance coverage information,in your inbox each enterprise day.
Get the insurance coverage business’s trusted publication