This text is a part of a sponsored sequence by EZLynx.
As we shut out 2025, it has been unimaginable to witness the brand new methods AI and know-how proceed to rework and be utilized throughout all features of the insurance coverage lifecycle — from shopper servicing to managing electronic mail communications and summarizing key account data. It’s an thrilling and pivotal second for the business, and I’m thrilled to step into the position of SVP and Basic Supervisor at EZLynx.
Over the previous 12 months at Utilized Programs, I’ve had the privilege of main Inside Gross sales, Account Administration, Enterprise Growth, and Alliance Partnerships. This expertise allowed me to attach with so many unimaginable clients, companions, and workforce members, deepening my appreciation for what makes EZLynx really particular: a shared dedication to empowering unbiased brokers to be twice as productive and thrive via considerate, sensible instruments.
Finally, we all know we’re delivering on our promise when businesses not solely select EZLynx to energy their enterprise however proceed to stay with us — and the outcomes communicate for themselves. We’re notably proud that the common tenure of EZLynx clients is ten years, a outstanding milestone in an business the place long-term know-how partnerships are sometimes unusual.
This is the reason we’ve made it our mission to repeatedly add worth for our company companions, guaranteeing they’ve the instruments and help wanted to develop and succeed to allow them to proceed to compete, win, and thrive. Whereas we’ve made great progress in serving to businesses function extra effectively and strengthen their enterprise, however we all know there may be nonetheless extra work to be carried out.
Right here’s what we centered on in 2025 and what I’m most excited to proceed constructing on:
EVA™ (EZLynx Digital Assistant), our built-in assistant that assist businesses work smarter, has been upgraded with new capabilities to save lots of you time and cut back busywork. With options like Account Summarization, brokers can shortly view overviews of shopper exercise, whereas EVA Content material Help takes the guesswork out of drafting skilled shopper emails with AI-generated copy. After-Hours Textual content Replies now enable automated messages to be despatched even when brokers are off the clock, serving to drive shopper retention and guaranteeing purchasers all the time really feel related.
At EZLynx, we all know how pricey and sophisticated industrial liens submissions might be, so we got down to simplify the method. This 12 months, we launched EZLynx’s new single-stream industrial strains workflow, offering a unified, repeatable path for submissions that makes the method seamless. With embedded industrial strains ranking (typically obtainable in Q1), brokers can entry real-time quotes immediately throughout the workflow. Automated ACORD type era ensures paperwork are pre-populated and prepared for carriers, decreasing errors and saving priceless time.
Staying related with purchasers and rising your e book of enterprise stays a prime precedence. In 2025, we expanded our shopper communication instruments with dynamic personalization for textual content messaging, permitting brokers to incorporate client-specific particulars like names or assigned producers in SMS messages. Updates to our electronic mail campaigns now embody step-by-step workflow guides, making it simpler than ever to arrange, schedule, and ship automated campaigns. Moreover, our new one-click Google Evaluation requests allow brokers to immediately request shopper evaluations after key interactions, capturing constructive suggestions whereas it’s prime of thoughts.
Our Buyer Success workforce continues to be deeply dedicated to empowering company development. This 12 months, we launched a set of interactive webinars masking matters resembling risk-proofing your company, industrial strains improvements, and renewal finest practices. We additionally expanded our help article library and launched EVA Product Help, an AI-powered instrument that helps brokers seamlessly navigate EZLynx options in real-time.
To our clients, companions, and your complete EZLynx and Utilized group — your collaboration, ardour, and dedication encourage me daily. I’m extremely enthusiastic about what’s forward for EZLynx and the alternatives we’ve to proceed driving innovation and influence throughout the business. Along with our gifted workforce, we’re centered on serving to unbiased businesses develop, evolve, and develop into twice as productive.
Sincerely,
Rob Bourne
SVP and Basic Supervisor, EZLynx
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