Cisco Associate Summit 2025: Every part You Must Information Clients Via Their Full Collaboration Journey
The journey to delivering really impactful collaboration experiences has all the time been stuffed with alternative, now it’s even simpler! Companions like you’ve got shared that, whereas there have all the time been nice merchandise and incentives, connecting the dots throughout the shopper lifecycle could possibly be even simpler and extra rewarding.
That’s the reason this 12 months we’re excited to unveil a brand new strategy, one which brings all the things collectively. At Associate Summit 2025, in our session “Behind the Curtain: AI Powering Worthwhile Development in Collaboration,” my colleagues Brett Harrison, Snorre Kjesbu, Vinod Muthukrishnan, and I shared how now we have aligned associate profitbility instruments, incentives, and assets to assist you at each step of your buyer’s journey. From first engagement to full adoption and past, we’re ensuring you’ve got a transparent path to success with Cisco Collaboration.
It’s all about simplifying your work, strengthening your small business, and delivering even higher outcomes to your prospects.
You’ll be able to rewatch the session right here: Behind the Curtain: AI Powering Worthwhile Development in Collaboration!
The Full Buyer Lifecycle Journey
Let’s stroll by way of the brand new Cisco Collaboration expertise collectively, as companions, at each stage of the shopper lifecycle.
1. Consciousness: Sparking Curiosity and Demand
The journey begins with sparking consciousness. You want campaigns that lower by way of the noise and resonate together with your goal prospects.
We’ve refreshed our campaigns to make them much more thrilling:
These are confirmed, ready-to-deploy assets to jumpstart demand and drive new conversations!
2. Discovery: Understanding Buyer Wants
Subsequent comes understanding what your prospects want. With out the fitting instruments, it’s straightforward to overlook alternatives or lose momentum.
3. Demo and Design: Bringing Options to Life
Visualization is vital. Clients must see how Cisco Collaboration matches their world.
These enable you to transfer seamlessly from curiosity to tangible options, serving to prospects envision success.
4. Procurement: Streamlining the Path to Buy
Complexity in procurement can sluggish offers and erode belief. We’re making it less complicated.
5. Deployment and Adoption: Driving Worth Past the Sale
The actual worth occurs after the deal closes, when prospects go dwell and begin realizing outcomes.
- Webex CC Migration Software: Be taught extra details about migration and the brand new instrument right here
- Adoption Guides and enablement assets
These will assist each section of deployment, guaranteeing clean transitions and robust adoption!
6. Observe Constructing: Investing in Your Staff’s Development
Your group’s experience powers buyer success. We’re right here that will help you construct new capabilities.
7. Ongoing Success: Sources and Recognition
Able to win within the mid-market? We’ve acquired specialised assets for you.
And, in fact, celebrating those that excel:
- World Collab Associate of the 12 months (APJC): Information #3 Restricted
- EMEA Collaboration Associate of the 12 months: avodaq AG
- AMER Collaboration Associate of the 12 months: CDW
- See the complete record of Collaboration Award Winners right here
Your innovation, dedication, and buyer success tales encourage all of us. You’re not simply promoting collaboration; you’re remodeling how organizations work!
What’s Subsequent?
Right here’s what you are able to do this week:
- Choose one buyer who purchased collaboration expertise from you previously 12 months however isn’t absolutely adopted but.
- Use the brand new Adoption Guides to evaluate the place they’re of their journey and establish what’s lacking.
- Attain out with one particular advice, a brand new evaluation, a room design session, or an adoption workshop to assist them take the following step.
That’s it. One buyer. One motion. One week.
The instruments are prepared. The incentives are aligned. The one query is: Are you able to information your prospects by way of the entire journey?
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
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