Two main prediction market platforms, Polymarket and Kalshi, have each turned to gifting away groceries amid a struggle for dominance within the fast-growing prediction markets area.
Kalshi provided a $50 grocery giveaway to over 1,000 folks in Manhattan on Tuesday, whereas competitor Polymarket introduced plans to open a free grocery retailer beginning subsequent week.
Hundreds have already picked up their free Kalshi groceries!
We’re being informed we have already impressed different firms to maintain up the initiative!
2 extra hours to get yours
Westside Market | 84 third Ave. NYC pic.twitter.com/8R11OGODLu
— Kalshi (@Kalshi) February 3, 2026
Kalshi and Polymarket have led the pack in prediction market buying and selling volumes, which are actually persistently above $400 million day by day, representing a couple of fourfold enhance from this time final yr.
Kalshi banked $263.5 million from charge income alone in 2025, whereas each platforms have been marked at multibillion-dollar valuations on the again of main integrations.
The Kalshi promotion was provided on the Westside Market at 84 third Ave. in Manhattan between 12 pm and three pm native time on Tuesday, with movies on social media displaying the traces stretching for a number of blocks.
In accordance to Kalshi’s visitor record, 1,795 folks signed as much as obtain free groceries, whereas mainstream media reported that “hundreds” attended.
Polymarket to launch “The Polymarket”
Polymarket stated on Tuesday that it signed a lease to open “New York’s first free grocery retailer” whereas additionally donating $1 million to Meals Financial institution for NYC to help these with restricted entry to meals throughout all 5 NY boroughs.
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Polymarket stated “The Polymarket” grocery retailer has been within the works for months, and can be absolutely stocked when it launches subsequent Thursday at 12 pm native time.
“Free groceries. Free markets. Constructed for the individuals who energy New York.”
Each platforms have been pushing exhausting with media partnerships lately, with Polymarket teaming up with Dow Jones in January and Kalshi partnering with mainstream media shops CNN and CNBC in December.
Polymarket lately launched a marketing campaign that includes billboards designed to be vandalized, whereas Kalshi has been using digital billboards to show odds for numerous markets.
Prediction market platforms have been banned from promoting through the Tremendous Bowl set for Feb. 8.
Kalshi provides out free groceries to hundreds of New Yorkers https://t.co/62BO68KbuZ pic.twitter.com/rBnSAqWdBg
— Historic Vids (@historyinmemes) February 3, 2026
Each Polymarket and Kalshi are primarily based in NYC, the place the grocery initiatives are happening.
NYC is extensively thought of the monetary capital of the world, being house to Wall Avenue, the place each the New York Inventory Trade and Nasdaq are primarily based.
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