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Nothing co-founder and CEO Carl Pei took to X to share the corporate’s newest guerrilla advertising and marketing tactic: digitally spray-painting Apple’s March 4 occasion invite with “Nothing” and “5 March.”

Apple’s March 4 occasion is anticipated to be the launch occasion for the iPhone 17e, an iPhone with an anticipated $599 price ticket designed to function an entry level into the Apple ecosystem. In the meantime, speculated costs are $475 for the Nothing Cellphone 4a and $540 for the Nothing Cellphone 4a Professional. The Nothing Cellphone 4a collection gained’t immediately compete with the iPhone 17e as they aim totally different audiences, even in markets like India, however that hasn’t stopped the corporate from leaping on the iPhone hype bandwagon.

Leaker Yogesh Brar lately shared on X that the Cellphone 4a collection might get an up to date digicam setup and a brand new glyph implementation. Nonetheless, he additionally recommends that Nothing Cellphone 3a collection customers don’t must improve to the Cellphone 4a collection.

Earlier leaks advised that the Nothing Cellphone 4a collection is anticipated to characteristic Snapdragon 7s SoCs, as much as 12GB of RAM and 256GB of storage, and a modest battery bump. The Cellphone 4a Professional can be anticipated to bump as much as an IP65 ranking and probably get eSIM help. We’ll have to attend for the corporate to both verify these specs earlier than the launch, or anticipate the launch occasion.