A few weeks in the past, phrase started to unfold round San Francisco that any person was organizing a “March for Billionaires.” A thriller organizer had posted on social media that “billionaires get a nasty rap,” and shortly, some flyers appeared across the metropolis. A web site supplied a time and rendezvous level; it additionally celebrated the societal contributions of Jeff Bezos and Taylor Swift, exhorting folks to “decide people, not courses.” The message appeared to be: Not all billionaires.
Initially, all people I requested within the metropolis was sure that this was satire, maybe the workings of Sacha Baron Cohen or a stunt by union activists; in spite of everything, the web site additionally lauds the worth created by James Dyson, Roger Federer, and the CEO of Chobani (for having “popularized Greek yogurt”). I used to be reminded of how, a number of years in the past, the faux-conspiracists of the Birds Aren’t Actual motion rallied exterior Twitter’s headquarters to critique harmful social-media rabbit holes.
Nonetheless, in a metropolis the place AI founders are giddy about automating whole industries and promoting digital “associates,” and in a state that’s weighing a brand new and aggressive tax for its wealthiest residents, I wasn’t so certain. The March for Billionaires web site appeared to have completely obscured the possession of its area, so I contacted one of many march’s social-media accounts final week and rapidly acquired a response: The organizer would meet me for espresso.
His title is Derik Kauffman, and he appeared very severe. The protest was the primary that Kauffman, a 26-year-old AI-start-up founder, had organized. “I’m somebody who stands up for what I imagine in,” he instructed me over espresso (properly, he ordered a inexperienced juice). “Even when that’s unpopular.” For an hour, as I did my finest to prod Kauffman’s sincerity, he didn’t flinch. He’s not in opposition to social welfare, agreed that poverty is dangerous, and at one level launched into an in depth dialogue of tax loopholes exploited by the ultrarich. Nonetheless, though not a billionaire himself, Kauffman is a fanboy. He mentioned that he’d organized the march with each a selected objective—opposing the wealth tax on billionaires in California proposed by a serious health-care employees’ union—and a broader one: to unfold the phrase that billionaires are finally associates of the working class. His considering was contradictory at instances however in depth; if this was a hoax, the execution was fairly good.
And so, on Saturday, a gaggle of like-minded dissidents gathered with him in Pacific Heights, house to San Francisco’s “Billionaires’ Row,” to lend the nation’s 924 wealthiest folks their help. The occasion topped out, by my rely, at 18 pro-billionaire attendees, who hoisted indicators with slogans comparable to Tip Your Landlord and Property Rights Are Human Rights. Not less than 15 counterprotesters confirmed up as properly, making every little thing extra complicated as a result of they had been parodying the thought of supporting billionaires. Some wore full fits or elaborate clothes and held Trillionaires for Trump indicators; others supplied pulled-pork sandwiches labeled Musk à la Guillotine and chanted “Eat the poor.” Reporters and photographers outnumbered each teams handily.
The proposed “billionaire tax” is a onetime tax on billionaires to make up for federal cuts to California’s health-care price range. Fears in regards to the tax rose after The Wall Road Journal reported that Sergey Brin and Larry Web page, the co-founders of Google, had been contemplating leaving the state. The specter of this or any future billionaire tax, Kauffman mentioned, may harm the entrepreneurship that makes California nice. (An eclectic set of rich and influential figures within the state, together with California Governor Gavin Newsom, the White Home AI adviser David Sacks, and the enterprise capitalist Peter Thiel, oppose the initiative.)
Past pushing again in opposition to any specific coverage, the march was additionally taking an ethical stand. “Billionaires are sometimes vilified,” Pablo, one of many demonstrators, instructed me. “By way of folks appreciating them or simply not hating them, they’re most likely among the many worst off in the entire world.” One other, Flo, urged to me that anti-billionaire sentiment is “rising in left circles” and must be resisted. Not one of the pro-billionaire marchers I spoke with aside from Kauffman would inform me their surname.
There’s, after all, fact to the assertion that billionaires are reviled. A current Harris Ballot survey discovered that almost three-quarters of People imagine that billionaires are too celebrated; greater than half imagine that billionaires are a menace to democracy. (The march’s timing on the heels of the discharge of the newest batch of Epstein information, which function a lot of billionaires, is difficult to disregard.) Because the procession walked towards Metropolis Corridor, alongside streets identified for upper-end procuring and eating, pedestrians, bikers, drivers, and other people seated exterior for brunch booed, jeered, and honked; one retailer proprietor got here out, filmed the march, and referred to as its contributors “billionaire brownnosers.” Matt, one among two folks holding the massive banner on the entrance of the procession (Billionaires Construct Prosperity), instructed me that he was marching partially as a result of “I attempt to make a behavior of doing one brave factor a day.”
Maybe now is an efficient time for some context: The highest 0.1 % of People management 14.4 % of the nation’s wealth, practically six instances that of the underside 50 %. The 400 wealthiest people pay a smaller portion of their earnings in taxes than the common American. The disparity is much more pronounced in Silicon Valley, the place 9 households management 15 % of the area’s wealth and the highest 0.1 % management 71 % of its wealth, in line with an evaluation from San José State College. The identical Harris Ballot survey that captured People’ hostility towards billionaires additionally discovered that 60 % of respondents wished to turn out to be billionaires themselves.
Any try at a debate with Kauffman or the opposite pro-billionaire demonstrators—to counsel that immense wealth inequality is dangerous and that the market doesn’t, by itself, permit many People to get by, not to mention thrive—at all times boiled all the way down to the identical, unshakable perception: Billionaires are the engine of the U.S. financial system, and since folks pay for items on Amazon and use Google Search, billionaires’ fortunes are deserved. If Amazon causes brick-and-mortar shops to shut, it’s just because these shops “weren’t offering as a lot” worth to customers, Mike, a protester, instructed me. By no means thoughts the low wages, acquisition of rivals, worth manipulation, and different practices many billionaires use to remain on high.
For all of the spectacle, the tensions between the pro- and faux-billionaires had been sharp and reflective of actual animosity. As the principle procession chanted “Property rights are human rights,” Vincent Gargiulo, a counterprotester wearing a white mock-billionaire go well with, started shouting “Fuck poor folks.” Issues briefly escalated as a demonstrator confronted Gargiulo for being “not honest.” He grabbed and snapped her pro-billionaire signal. Then Kauffman approached and threatened to name the police except Gargiulo left. One other pro-billionaire demonstrator finally snatched the signal again. “I’m offended that there’s a march to help people who find themselves creating wealth that I’ll by no means see in my whole life,” Gargiulo instructed me once I requested why he had damaged character. The subsequent chant in protection of the rich was “Finish the category conflict!”
Because the march progressed, one thing odd started to occur between the countervailing messages. The 2 sides—representing, I suppose, the 0.01 % and the remainder of us, respectively—virtually melded collectively. Kauffman blared, “Thanks, California billionaires” by his megaphone, and the counterprotesters, carrying crowns, shouted again, “You’re welcome.” As they approached Metropolis Corridor, the place the group would ship some speeches, the pro-billionaire rally cheered, “Abolish public land” whereas the counterprotesters jeered, “Tip your landlord,” a slogan that was itself on one of many pro-billionaire posters. At one level, either side chanted “Poverty mustn’t exist” in unison—the marchers suggesting that billionaires will alleviate poverty, the counterprotesters both making an attempt to reclaim the assertion or just taking part in into its absurdity.
It was, in a method, a becoming mix. Wealth disparities and unaffordability are amongst a number of crises that tech corporations are concurrently contributing to and promoting options for. (Each pro-billionaire attendee I spoke with described themselves as in tech or “tech adjoining” fields.) Silicon Valley is dizzyingly self-contradictory. Prime CEOs have aligned themselves with a xenophobic White Home whereas relying closely on an immigrant workforce. AI corporations provide merchandise that declare to enhance the financial system by automating giant swaths of it. Billboards round San Francisco promote a product that conducts audits earlier than your AI girlfriend breaks up with you; founders are earnest about curing dying. In the meantime, Elon Musk and different tech leaders publish like teenage boys whereas making society-altering choices. Every part is ironic, and nothing is.
Because the march neared its vacation spot, we handed by an Amazon supply driver standing exterior his van. He was filming the procession, and I approached to ask what he considered all of it. His English was restricted, and he appeared a bit confused by what was happening at first, saying that he supported the march—as in, protesting usually. I defined that the march was in help of the likes of Bezos and Musk. Did he help billionaires? “No, no,” he clarified. “Everyone has to get extra money. Everyone, not just one particular person.”
