McAfee’s Rip-off Detector has been named a Winner of the 2026 BIG Innovation Awards, introduced by the Enterprise Intelligence Group, marking the third main business award the product has earned since launching simply months in the past.
The popularity underscores a rising consensus throughout impartial judges: as scams grow to be extra subtle and AI-driven, shoppers want safety that works robotically, explains dangers clearly, and helps cease hurt earlier than it occurs.
What Is the BIG Innovation Award?
The BIG Innovation Awards acknowledge merchandise and organizations that ship measurable innovation with real-world affect. This system focuses not solely on technical development, however on how options enhance on a regular basis life for people and households.
For shopper cybersecurity merchandise like Rip-off Detector, which means being evaluated on:
- Actual-world relevance
- Ease of use for non-experts
- Societal affect
- Demonstrated adoption and wish
The award highlights Rip-off Detector’s function in serving to folks keep safer on-line as scams develop extra subtle, extra private, and more and more powered by AI.
Why Rip-off Detector Stands Out
In response to suggestions from the BIG Innovation Awards judging panel, Rip-off Detector was acknowledged for:
Sturdy real-world relevance: Scams at the moment are an on a regular basis threat, not a distinct segment technical situation
Clear shopper worth: Safety that runs robotically within the background with out requiring professional data
AI used responsibly: Making use of superior fashions to scale back hurt, not enhance it
Early affect: Speedy adoption, with multiple million customers in its first months
Judges additionally famous the significance of Rip-off Detector’s instructional alerts, which don’t simply block threats, however clarify why one thing is dangerous, serving to folks construct confidence over time.
Utilizing AI to Combat AI-Pushed Scams
Rip-off Detector is McAfee’s AI-powered safety designed to detect scams throughout textual content, e-mail, and video, block harmful hyperlinks, and determine deepfakes, earlier than hurt happens.
As scammers more and more use generative AI to impersonate folks, manufacturers, and establishments, safety must function on the similar pace and scale. Rip-off Detector is constructed to do precisely that, quietly working within the background whereas customers go about their day.
Rip-off Detector is included with all core McAfee plans and is on the market throughout cellular, PC, and net.
In Good Firm: Shopper Innovation Throughout Industries
McAfee was acknowledged alongside different consumer-facing innovators whose merchandise straight serve people and households. Fellow 2026 BIG Innovation Award winners embrace:
Capital One Auto – Chat Concierge: A consumer-facing service designed to assist automotive patrons and house owners navigate financing and possession selections.
Starkey – Omega AI Listening to Help: A wearable listening to help that integrates AI help, well being monitoring, and real-time translation.
Phonak – Virto R Infinio: Customized-fit listening to aids designed to ship customized listening to options for particular person customers.
EZVIZ – 9c Twin 4G Sequence Digicam: A wise dwelling safety digital camera constructed for private and family use.
Sinomax USA: Shopper mattresses and luxury merchandise targeted on on a regular basis dwelling use.
beyoutica 1905: A wellness product designed for health- and lifestyle-focused shoppers.
Wheels – Pool CheckOut: A consumer-oriented answer designed to simplify car service and checkout experiences.
Collectively, these winners mirror how innovation more and more reveals up in instruments folks depend on at dwelling, of their automobiles, and on their telephones.
Rip-off Detector Awards and Trade Recognition
Since launch, McAfee’s Rip-off Detector has earned recognition throughout a number of impartial award packages, every highlighting a unique dimension of its affect:
2026 BIG Innovation Awards
Winner and High 10 Innovator – Massive Enterprise, recognizing real-world shopper affect and accountable AI use.
2025 A.I. Awards
Winner, Finest Use of AI in Cybersecurity, honoring Rip-off Detector’s automated rip-off detection and deepfake identification.
Collectively, these awards reinforce a constant message from impartial judges: shopper cybersecurity works finest when superior expertise is paired with readability, usability, and belief.
What Is McAfee’s Rip-off Detector?
McAfee’s Rip-off Detector is an AI-powered rip-off safety characteristic designed to spot and cease scams throughout textual content messages, emails, and movies. In-built response to the speedy rise of AI-generated fraud, Rip-off Detector robotically analyzes suspicious content material, blocks harmful hyperlinks, and identifies deepfakes, whereas explaining why one thing was flagged so customers could make extra assured selections on-line.
What Rip-off Detector Does
Detects textual content message scams throughout widespread apps and messaging platforms
Flags phishing and suspicious emails with clear explanations, serving to customers be taught what to look at for
Identifies AI-generated or manipulated audio in movies, together with potential deepfakes
Gives on-demand rip-off checks, permitting customers to add a message, hyperlink, or screenshot for evaluation
Runs primarily on-device, serving to shield person privateness with out sending private content material to the cloud
Rip-off Detector is designed to work quietly within the background, offering safety with out requiring fixed selections or technical experience. Rip-off Detector is included at no further value with all core McAfee shopper plans. Be taught extra right here.
