Model values of probably the most beneficial insurance coverage corporations present a combined bag of outcomes. Learn how the highest insurers fare amid the present financial local weather

Regardless of experiencing a dip in model worth, the world’s 5 most respected insurance coverage manufacturers retain their locations on Model Finance’s newest Insurance coverage 100 rankings. The model valuation consultancy’s annual report lists the world’s most respected insurance coverage corporations primarily based on “the worth of earnings particularly associated to model popularity.”
On this article, Insurance coverage Enterprise delves deeper into the insurance coverage manufacturers that made it to the newest rankings’ prime 10. If you wish to understand how the latest financial local weather has impacted the efficiency of the {industry}’s largest manufacturers, then this piece can provide you an thought. Learn on and study extra about probably the most beneficial insurance coverage corporations by way of model popularity.
The desk beneath lists the ten most respected insurance coverage manufacturers primarily based on the newest version of Model Finance’s Insurance coverage 100 report.
Prime 10 most respected insurance coverage corporations primarily based on model worth
|
Rank
|
Insurer
|
Headquarters
|
Model worth
|
Earlier rating
|
|
1
|
Ping An
|
China
|
$32.2 billion
|
1
|
|
2
|
|
Germany
|
$21.0 billion
|
2
|
|
3
|
China Life
|
China
|
$17.1 billion
|
3
|
|
4
|
|
France
|
$15.9 billion
|
4
|
|
5
|
CPIC
|
China
|
$15.2 billion
|
5
|
|
6
|
AIA
|
Hong Kong
|
$15.0 billion
|
7
|
|
7
|
|
United States
|
$14.1 billion
|
6
|
|
8
|
Progressive
|
United States
|
$11.8 billion
|
8
|
|
9
|
PICC
|
China
|
$11.7 billion
|
13
|
|
10
|
|
United States
|
$11.6 billion
|
11
|
The model valuation consultancy’s newest rankings present that half of the highest 10 checklist includes China-based insurance coverage corporations, together with one from Hong Kong. Three of those companies have secured their locations within the prime 5. The US has three representatives whereas Germany and France have one every. Let’s dig deeper into the numbers.

1. Ping An
Present model worth: $32.2 billion
Earlier model worth: $42.9 billion
Share change: -25%
Ping An retains the title of the world’s most respected insurance coverage model, regardless of a 25% drop in model worth. The corporate has secured the highest spot for the seventh straight yr.
In keeping with the report, Ping An has confronted difficult working circumstances previously two years as China’s financial development has taken successful, primarily because of the pandemic. The scenario has resulted in diminished family consumption, adversely affecting Ping An’s premiums.
Ping An is China’s largest normal insurer, serving greater than 220 million purchasers and 611 million on-line customers worldwide. The Shenzhen-headquartered agency has a sturdy life and well being, and property and casualty insurance coverage portfolio. It additionally invests closely in expertise to assist streamline its companies.
2. Allianz
Present model worth: $21.0 billion
Earlier model worth: $23.1 billion
Share change: -9%
German insurance coverage model Allianz has been persistently within the prime three on the checklist of most respected insurance coverage corporations, inserting second previously two years. After seeing a 14% rise in 2022, the agency’s model worth went down by 9% this yr.
The Munich-based insurance coverage big affords property and casualty, life and well being, credit score, and business insurance coverage by means of its a number of manufacturers and subsidiaries. These embrace:
- Allianz World Company & Specialty (AGCS): A world insurer specializing in enterprise insurance coverage and enormous company and specialty dangers.
- Euler Hermes: A credit score insurance coverage firm offering purchasers with bonding, ensures, and collections companies for managing business-to-business (B2B) commerce receivables.
Allianz additionally affords asset administration companies. It has a worldwide attain spanning greater than 70 international locations and caters to over 126 million prospects.

3. China Life
Present model worth: $17.1 billion
Earlier model worth: $22.9 billion
Share change: -25%
China Life suffered an enormous dip in model worth, with the pandemic hampering Chinese language insurance coverage corporations’ potential to conduct offline transactions. The scenario has led to a big decline in premium income for a lot of insurers working within the nation.
The Beijing-based agency is among the many largest suppliers of accident, well being, and life insurance coverage in China. It additionally affords annuity companies. The corporate’s operations are backed by 746,000 particular person brokers, 41,000 direct gross sales representatives, and 23,000 account managers within the bancassurance channel.
China Life has round 317 million annuity contracts and long-term life and medical health insurance insurance policies in pressure.
4. AXA
Present model worth: $15.9 billion
Earlier model worth: $17.2 billion
Share change: -8%
Even with its model worth reducing, French insurance coverage model AXA retains the fourth spot on the checklist. The corporate has been persistently within the higher half of the rankings, reaching its highest place at second in 2015 and 2016.
The Paris-headquartered international insurance coverage and asset administration companies supplier serves round 93 million prospects in additional than 50 international locations and territories. A community of 145,000 workers and distributors help the corporate’s operations.
AXA operates 4 divisions:
- Asset administration and banking
- Well being
- Life and financial savings
- Property and casualty
The insurance coverage big has places of work in North America, Western Europe, the Center East, and the Asia-Pacific area.

5. CPIC
Present model worth: $15.2 billion
Earlier model worth: $15.8 billion
Share change: -4%
China Pacific Insurance coverage (Group) Co. Ltd, also called CPIC, skilled a slight dip in model worth, however has remained within the higher half of this yr’s checklist of probably the most beneficial insurance coverage corporations. Similar to most Chinese language manufacturers within the rankings, CPIC’s decline is primarily attributable to the COVID-19 outbreak.
The Shanghai-based agency is one in all China’s largest insurance coverage holding corporations. It operates three companies: property and casualty insurance coverage, life insurance coverage, and asset administration and investments. The corporate’s insurance coverage merchandise are distributed by means of its community of home and overseas subsidiaries. A 107,000-strong workforce is a part of its operations.
CPIC is the primary insurance coverage group to be listed concurrently on the Shanghai, London, and Hong Kong Inventory Exchanges.

6. AIA
Present model worth: $15.0 billion
Earlier model worth: $13.0 billion
Share change: 16%
AIA registered one of many highest will increase in model worth on the checklist, climbing a notch within the rankings. The Hong Kong-domiciled insurance coverage big reached its highest place at fourth place in 2017 and 2019.
AIA is the biggest pan-Asian life insurance coverage group, offering monetary companies and insurance coverage merchandise in 18 markets throughout the Asia-Pacific area. Its insurance coverage portfolio consists of life, well being, accident safety, medical, and retirement insurance coverage.
The corporate additionally affords worker advantages and pension companies to companies. These insurance policies cowl workers’ well being, earnings safety, and retirement wants.

7. GEICO
Present model worth: $14.1 billion
Earlier model worth: $13.1 billion
Share change: 8%
GEICO’s 8% rise in model worth wasn’t sufficient to maintain it in sixth place, slipping a notch from final yr. Nonetheless, the Berkshire Hathaway subsidiary is probably the most beneficial insurance coverage firm in America in terms of model popularity.
GEICO is among the many prime names within the nation in terms of auto protection, rating amongst the biggest automotive insurance coverage corporations within the US. The Maryland-headquartered insurer can also be one of many nation’s hottest automotive insurance coverage manufacturers, due to its sturdy choices and above-industry-average buyer satisfaction scores.
One other issue that has contributed to its model worth is, after all, Gecko. GEICO’s lovely mascot continues to be among the many most recognizable points of the insurer’s commercials.
For a brief overview on how model worth influences buying selections, watch this video:

8. Progressive
Present model worth: $11.8 billion
Earlier model worth: $11.2 billion
Share change: 6%
Progressive retains the quantity eight spot in probably the most beneficial insurance coverage model rankings, with its model worth rising 6% from final yr. The Ohio-based insurer can also be the biggest insurance coverage firm within the US primarily based on market cap for the non-life section.
The corporate affords a variety of private and business insurance policies, in addition to monetary companies. Its insurance coverage merchandise will be accessed straight or by means of its nationwide community of 38,000 impartial brokers.
Progressive additionally has one in all the preferred insurance coverage mascots in its arsenal, serving to the model obtain a wider attain. Performed by actress and comic Stephanie Courtney, the energetic and pleasant Flo has appeared in additional than 100 of the corporate’s commercials. The character is equally standard on social media, boasting an enormous Twitter following and greater than 5 million Fb likes.
9. PICC
Present model worth: $11.7 billion
Earlier model worth: $9.6 billion
Share change: 22%
The Folks’s Insurance coverage Firm (Group) of China, extra popularly referred to as PICC, barges into the highest 10, registering the sharpest rise in model worth. The corporate is the one exception to the struggling Chinese language manufacturers within the rankings.
In keeping with Model Finance’s report, PICC has been capable of preserve its market dominance due to its authorities background and substantial underwriting capability. This gave the agency a powerful aggressive benefit in conducting companies with massive companies and state-owned enterprises.
The Beijing-based insurance coverage group owns greater than 10 subsidiaries, together with its property and casualty, and life and medical health insurance companies. It has partnerships with over 10,000 establishments spanning city and rural areas throughout China.

10. Chubb
Present model worth: $11.6 billion
Earlier model worth: $10.8 billion
Share change: 8%
Chubb climbed one notch to assert the final spot on this yr’s checklist of probably the most beneficial insurance coverage corporations by model. The worldwide insurer’s portfolio spans quite a lot of insurance coverage merchandise, from business insurance policies to non-public traces protection. The New Jersey-based firm operates in additional than 50 international locations and territories and employs over 31,000 workers globally.
Chubb depends on a community of retail and wholesale brokers, impartial and captive brokers, in addition to banks, direct advertising and marketing, and different channels to distribute its merchandise. It additionally supplies a variety of instruments, coaching, and sources to its associate brokerages to assist them succeed of their jobs.
Methodology for rating the world’s most respected insurance coverage corporations
Model Finance defines model worth as “the current worth of earnings particularly associated to model popularity,” including that corporations personal and management these earnings by proudly owning trademark rights.
To calculate an insurance coverage firm’s model valuation, the UK-based consultancy agency applies a methodology it calls “royalty reduction.” By this method, the agency determines the worth an organization is prepared to pay to license its model as if it doesn’t personal it. The method includes estimating the long run income attributable to a model and calculating a royalty fee that might be charged for utilizing the model.
Other than probably the most beneficial insurance coverage manufacturers, Model Finance ranks the world’s fastest-growing insurance coverage manufacturers. It additionally has a listing of the strongest insurance coverage manufacturers, which replicate their monetary stability. These corporations are listed within the tables beneath.

Most useful insurance coverage corporations – fastest-growing insurance coverage manufacturers

Most useful insurance coverage corporations – strongest insurance coverage manufacturers
Insurance coverage Enterprise additionally performed analysis on which manufacturers come to thoughts when People store for a coverage. You could find the whole checklist in our rankings of the highest insurance coverage manufacturers within the US.
Have you ever skilled working with the world’s most respected insurance coverage corporations? How was it? We’d love so that you can share your story beneath.
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