Luxurious trend group Kering – proprietor of the celebrated Gucci, Balenciaga, and Alexander McQueen manufacturers, amongst others – has confirmed that hackers stole buyer information from its methods in June 2025.
Hundreds of thousands of consumers of the high-end trend manufacturers owned by Paris-headquartered Kering might have had their names, dates of beginning, cellphone numbers, and electronic mail addresses uncovered within the assault, in addition to particulars of how a lot they have been spending in shops.
Happily, no private monetary info seems to have been breached.
As DataBreaches experiences, the ShinyHunters hacking group claims to have first breached Gucci in 2024, stealing an information set containing 43 million buyer information.
A knowledge set of just about 13 million information associated to prospects of Balenciaga, Brioni, and Alexander McQueen has additionally ended up within the fingers of Shiny Hunters.
The group later claimed it had breached the corporate by compromising its Salesforce CRM.
Chat logs shared with DataBreaches present that by June 2025, Balenciaga was negotiating a ransom cost with its extortionists, with the posh items agency apparently agreeing to pay a ransom of €750,000 price of Bitcoin sooner or later.
On June 25, police in Paris introduced that they’d arrested 5 individuals suspected of being high-profile members of underground leak web site BreachForums. A kind of arrested was described as being generally known as the chief of ShinyHunters.
At this level within the chat log, a consultant of Balenciaga declares that it now not agrees to pay such a big ransom, and till mid-August the negotiations continued in what some could understand as the corporate stringing its extortionists alongside.

Guardian firm Kering has now confirmed that a few of its manufacturers suffered an information breach, and that “restricted” buyer information was accessed by an unauthorised third social gathering. It goes on to say that prospects and native regulators and regulation enforcement have been knowledgeable of the incident.
It has denied claims that it ever entered negotiations with ShinyHunters.
The plain concern is that rich victims may very well be focused by means of their uncovered private particulars in follow-up assaults by cybercriminals and fraudsters. Though cost card info was not accessed by the hackers, the truth that electronic mail addresses, cellphone numbers, addresses, and buy histories was uncovered creates alternatives for phishing and social engineering assaults.
Trend lovers who might have had their particulars fall into the fingers of the hackers must be cautious of any emails claiming to be from Gucci, Balenciaga, Brioni, Alexander McQueen, and even Kering’s safety staff – particularly in the event that they ask recipients to click on on a hyperlink, obtain an attachment, or login to verify their particulars.
As well as, since cellphone numbers have been a part of the breach, the likelihood exists for potential SMS phishing assaults and rip-off calls.