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However you recognize who wasn’t so enthusiastic about it? Loads of you.

Virtually instantly after the reveal, the web’s numerous remark sections and social media feeds stuffed with a well-recognized, cynical chorus: “It’s simply the Pixel 9 Professional once more.” After spending an hour studying by means of a ton of the feedback, the sentiment of the general public was clear to me: the Pixel 10 Professional, not less than on the floor, is a disappointment and never well worth the improve.

Properly, after spending a stable week with the Pixel 10 Professional, I’m right here to let you know, with all due respect…you’re all flawed. The issue is that the telephone’s design and spec sheet don’t inform the entire story. The Pixel 10 Professional is a traditional case of its greatest upgrades being experiential, not one thing you’ll be able to quantify in a easy chart. Whereas it could appear like its predecessor, utilizing it reveals a number of new digital camera options that can make capturing reminiscences higher and simpler, new on-device AI instruments that can up productiveness and cut back pointless faucets and swipes, and essential quality-of-life {hardware} additions that make the telephone universally higher and extra helpful.

In case you’ve already written this telephone off, I urge you to rethink. Let’s dive into what makes the Pixel 10 Professional a lot greater than meets the attention.

Let me handle the elephant within the room first. Sure, the Pixel 10 Professional appears to be like virtually similar to the Pixel 9 Professional (above, the Pixel 10 Professional is on the precise). I’ve been utilizing the beautiful Moonstone colorway of the Pixel 10 Professional, and it appears to be like and feels improbable — premium, well-balanced, and unmistakably a Pixel. However this bodily similarity is the very root of the misperception that it is a lazy replace. In case your investigation begins and ends with a side-by-side visible comparability, you’ll miss every part that makes this telephone particular.

It’s solely if you begin utilizing the telephone that the variations develop into obvious. It’s a sequel, for positive, however one which introduces so many new mechanics that it feels genuinely contemporary.

Pixel followers reside and die by the digital camera, so let me begin there. No, Google didn’t dramatically improve the digital camera {hardware}. The primary, ultrawide, telephoto, and selfie sensors are all the identical as final 12 months’s. This truth alone has fueled a major quantity of the “no purpose to improve” fireplace. Nevertheless, there really is a reasonably important {hardware} distinction this 12 months that many are ignoring: OIS.

The primary digital camera’s optical picture stabilization (OIS) system now has double the vary of movement. For the uninitiated, OIS entails bodily shifting the digital camera lens module to counteract the shake and jitter out of your fingers. By doubling how far the lens can transfer, the Pixel 10 Professional can compensate for a lot bigger actions, leading to smoother video footage, even if you’re strolling. It’s a delicate {hardware} tweak that pays big dividends within the remaining product (see the video above for an instance). Sadly, this solely applies to the primary digital camera, nevertheless it’s nonetheless notable and a step in the precise route.

Though it’s not a {hardware} improve, only a few individuals appear to be speaking concerning the introduction of full-resolution 50MP portraits. On the Pixel 9 Professional, switching to portrait mode robotically forces the digital camera to output a 12MP binned picture, the place information from a number of pixels is mixed into one. This course of is nice for low mild however sacrifices fantastic element. On the Pixel 10 Professional, you now have a selection: the leaner 12MP shot or a full-fat 50MP portrait. The 50MP choice captures an unbelievable quantity of element, permitting you to crop in considerably with out shedding high quality. I’ve additionally seen that the additional information appears to assist Google’s algorithms produce barely higher edge detection, an space the place Pixels have typically struggled. This looks like a direct response to consumer suggestions, and it’s a welcome addition for images fanatics.

The model new Auto Greatest Take characteristic can be not getting sufficient reward. I posted a Brief on my YouTube channel about this, and I noticed quite a few feedback are available in from dad and mom speaking about how essential this characteristic can be for them. Once they attempt to take images with their younger youngsters, some will inadvertently (or deliberately — youngsters be youngsters) damage the shot by wanting within the flawed route, closing their eyes, and many others. Having the telephone robotically seize a burst of pictures after which discover the perfect one — or sew one collectively — can be a real life-enhancing factor for folks.

After which there’s the controversial star of the present: 100x Tremendous Res Zoom. Let me be clear about what that is. Whenever you take a photograph at 100x zoom, the picture is fed right into a generative AI diffusion mannequin that lives on the telephone. This AI then creates a model new, cleaner picture based mostly on the info you gave it. The outcome shouldn’t be a “actual” photograph within the conventional sense; it’s the AI’s interpretation of the scene. In my testing, it really works as marketed, turning a beforehand unusable, pixelated mess into one thing that not less than could possibly be usable in sure conditions — more often than not, anyway.

Nevertheless, this characteristic comes with an moral asterisk. The AI can typically take inventive liberties, particularly with advanced patterns or textual content. It’s a bit spooky, and I do know many individuals are uncomfortable with the concept of their digital camera producing photographs somewhat than simply capturing them. To its credit score, Google has applied a vital safeguard: if the AI acknowledges an individual within the body, it deactivates the diffusion mannequin to stop it from creating a man-made illustration of a human being. The photograph nonetheless will get cleaned up, however the underlying picture stays actual.

Anyway, Tremendous Res Zoom is a divisive (however fascinating) characteristic that’s solely potential because of the ability of the brand new Tensor G5 chip.

Talking of the brand new silicon, let’s discuss Tensor G5.

For the parents solely fascinated by benchmarks, comparisons, and different information, let me level you to this superb Tensor G5 deep dive by my buddy Robert Triggs. For the parents who simply need the essential gist of the info, right here’s a one-sentence abstract: Tensor G5 is verifiably extra performant and extra battery environment friendly than Tensor G4, however the GPU outcomes are primarily the identical as final 12 months.

I don’t need to dwell on these numbers, although. As an alternative, I need to concentrate on the tangible, on a regular basis options that Tensor G5 permits — issues that merely don’t work on the Pixel 9 collection.

My favourite new addition is Magic Cue. This on-device AI helper has already saved me a ton of problem. The opposite day, my accomplice messaged me to ask the place I used to be going for a dinner occasion Qualcomm was internet hosting. As I used to be typing a reply, Magic Cue popped up slightly button with the restaurant’s identify and handle. It knew concerning the occasion from my calendar and proactively provided the data — correct info, at that! A single faucet inserted the data into my message. I didn’t want to shut Messages, open my Calendar, discover the occasion, copy the handle, swap again to Messages, and paste all of it in. I simply hit a button. This all occurs regionally on the telephone, which means it’s not sending my conversations to the cloud, which is a large plus for privateness.

Then there’s Pixel Journal, an on-device AI journaling app. It prompts you with considerate inquiries to get your inventive juices flowing and might robotically pull in media from Google Images or location information from Maps to counterpoint your entries. As a result of it’s all processed on-device, it stays fully non-public (except you select to again it as much as the cloud, which is an choice, however not energetic by default). You possibly can even lock it behind your PIN. It’s a superbly designed and genuinely useful gizmo for mindfulness.

Even present options are higher. I’m a heavy consumer of voice typing, and on the Pixel 10 Professional, it’s extra highly effective than ever. I can now use my voice to edit textual content as I’m going. For instance, I can say a sentence after which say, “capitalize the phrase ‘Qualcomm,’” and it’ll repair it. I may also say “substitute ‘diner’ with ‘restaurant’” to swap phrases on the fly. It makes the perfect voice typing expertise on any telephone even higher.

For years, Pixel followers have appeared on with envy on the iPhone’s MagSafe ecosystem. Properly, the wait is over. The one coolest new factor concerning the Pixel 10 Professional is Pixelsnap, a system of Qi2-compliant magnets on the again of the telephone that makes it absolutely appropriate with MagSafe equipment.

I can’t overemphasize how nice that is. Snapping my telephone onto a charging stand on my nightstand with a satisfying “snap” is a delight. It additionally permits quicker wi-fi charging than the Pixel 9 Professional — as soon as once more, a tangible {hardware} improve that few are mentioning. However the actual game-changer is the speedy entry to 1000’s of present equipment. Wallets, automobile mounts, tripods, battery packs — if it’s made for MagSafe, it is going to work with the Pixel 10.

This text is already fairly lengthy, and I haven’t even touched on all the opposite cool new additions to the Pixel 10 Professional:

• It’s the primary telephone with a built-in Thread radio.
• It has Bluetooth 6, a giant leap over Bluetooth 5.3 within the Pixel 9 Professional.
• The show is 10% brighter.
• It expenses with a cable at a quicker 30W.
• It has an even bigger battery than the Pixel 9 Professional.
• The always-on show (AOD) can now present your wallpaper.
• The stereo audio system are louder with extra bass.
• 256GB fashions have been upgraded to the a lot quicker UFS 4.0 normal, and zoned UFS 4.0 storage is supported on the 512GB and 1TB fashions.

The underside line for all that is that every of the brand new upgrades might sound minor on their very own, however if you mix every part collectively, you get a much more polished and succesful system — one thing that may be a important and tangible improve over the Pixel 9 Professional.

After all, I’m no Google simp. I may also admit there are some disappointments.

Now, in spite of everything that reward, let me be clear: the Pixel 10 Professional shouldn’t be an ideal telephone. Google left a couple of long-standing points unaddressed, and a few of its choices are genuinely disappointing.

Initially is the storage. The bottom mannequin of the Pixel 10 Professional nonetheless begins at 128GB. In 2025, for a $1,000 flagship telephone that shoots 50MP images and high-resolution video, that’s merely not sufficient. In 2024, I paid extra for the Pixel 9 Professional with 256GB of storage, and whereas I by no means got here near filling it, I appreciated not needing to fret about it. I didn’t make that improve this 12 months, and being caught with half the storage and being pressured to carry out common information hygiene to stop myself from going over feels low cost. That is particularly regarding when rumors recommend Apple would possibly lastly transfer to a 256GB base for its subsequent iPhones, which might make Google look unhealthy.

Face Unlock may even have used some love. It nonetheless works very nicely in good lighting, nevertheless it turns into frustratingly unreliable in dim environments. I perceive the doubtless purpose for this — bettering it might in all probability require extra superior sensors, which might imply a bigger show cutout like Apple’s Dynamic Island. I personally favor the Pixel’s discreet hole-punch, however the purposeful trade-off is changing into tougher to disregard.

It’s additionally disappointing that Google nonetheless hasn’t fastened the jarring video stutter if you swap between digital camera lenses whereas recording. Seeing that little jitter because the view swaps from the primary lens to the telephoto lens is an actual bummer and makes the expertise really feel unpolished. Apple found out the right way to make this smoother years in the past, so there’s actually no excuse for Google at this level.

My remaining criticism is the modem. Whereas Tensor G5 is a giant leap ahead, it makes use of the identical modem because the Pixel 9 Professional. Personally, I haven’t had important connectivity points with current Pixels, however I do know many customers in different international locations have confronted persistent community issues. Not upgrading the modem looks like a missed alternative for Google to handle these considerations and put them to mattress for good.

Actually, although, these criticisms are comparatively minor issues within the grand scheme of what the Pixel 10 Professional gives.

Earlier than I even received the Pixel 10 Professional, I knew I used to be going to be utilizing it as my day by day driver going ahead, and this primary week with it hasn’t modified that. The truth is, all it’s executed is make me much more enthusiastic about its potential, particularly with seven years of Pixel Drops promising extra options to come back.

The Pixel 10 Professional is a testomony to the concept that innovation isn’t at all times about flashy redesigns or greater numbers on a spec sheet. It’s about considerate software program, clever options that clear up actual issues, and listening to your customers.

In case you’ve made it this far, and are nonetheless on the fence, let me say this. In case you at the moment use a Pixel 9 telephone and have the cash to spare, I’m sure you’ll be very happy with a Pixel 10 Professional ($999 at Amazon) improve. In case you don’t have the cash, although, ready for the Pixel 11 collection is ok, too. In case you have an older Pixel — particularly something that pre-dates the Pixel 7 collection — the Pixel 10 Professional is totally well worth the improve. You’ll really feel so many jumps in efficiency, digital camera, and value.

Lastly, for those who’re one of many people on the market who has already rejected this telephone since you suppose it doesn’t have sufficient upgrades, all I can say is that this: you’re solely hurting your self with that call. You’re wanting on the cowl and refusing to learn the ebook. And also you’re lacking out on one of many smartest, most fulfilling, and most vital smartphone releases of the 12 months.