There are particular instances of the yr when shopping for a brand new iPhone is a foul concept, and there are specific instances of the yr when you will get a cut price on a brand new handset. The trick is realizing when you should purchase a brand new iPhone. Fortunately we’re right here to assist.
On this article, we reply all your questions on when it’s best to and shouldn’t purchase a brand new iPhone – together with recommendation on when Apple is prone to low cost the worth of older iPhone handsets.
Searching for to purchase a brand new iPhone proper now? The following replace is anticipated in September 2025, so we suggest that you just maintain on till after the new iPhone 17 launches (that’s except you need to purchase an iPhone that’s about to be discontinued), extra on that under).
When does the iPhone go on sale?
If you’re hoping to reap the benefits of some good reductions, it’s best to await an Amazon Prime Day sale or Black Friday in late November. Amazon tends to holds a Spring Sale in March, a Prime Sale in July and an October Prime Day sale. These are all good alternatives to avoid wasting cash. It can save you all yr spherical although, check out our spherical up of the greatest iPhone offers.
Ought to I purchase a brand new iPhone proper now?
- If you wish to purchase an iPhone 16 handset we suggest ready.
- If you wish to purchase the iPhone 16 Plus the state of affairs is a bit of totally different as Apple is regarded as making ready to launch an iPhone 17 Air as an alternative of an iPhone 17 Plus. Nevertheless, in case you actually just like the Plus type issue, you’ll most likely be capable to purchase the iPhone 16 Plus at a lowered worth following the launch of the brand new iPhone, so we’d wait.
- If you wish to purchase the iPhone 16e, our recommendation is to purchase now as a result of Apple is unlikely to replace it earlier than spring 2026. The one purpose to attend is that there’s a probability of a worth drop as soon as Apple updates the remainder of the iPhones.
- If you wish to purchase the iPhone 16 Professional or 16 Professional Max these handsets are prone to be discontinued with the arrival of the 17 Professional and Professional Max. The brand new iPhones are prone to provide extra options for a similar worth, so our advice is to attend.
- The iPhone 15 will most likely be discontinued following the launch of the iPhone 17, however that’s no purpose to purchase one. Our advice is to not purchase the iPhone 15 because it doesn’t help the Apple Intelligence-powered options, of which there are a lot of.
These out there for a brand new handset are most likely questioning whether or not now is an effective time to purchase a brand new iPhone. Is there any hazard {that a} new mannequin will probably be launched within the close to future? Will costs drop or enhance?
Before you purchase, it’s a good suggestion to examine that there isn’t an iPhone replace due quickly. New iPhones tends to launch in September and typically within the spring.
It isn’t simply due to the enticement of a brand new iPhone that we encourage you to examine that there’s not an imminent replace. It is usually as a result of when Apple introduces a brand new iPhone it often reduces costs of the predecessors, and even discontinues some fashions. So it may be greatest to attend till after a brand new iPhone launches to get the most effective worth for the earlier era.
It’s not at all times that easy although, ready might imply spending extra to purchase your iPhone if following a product replace Apple raises costs, because it has accomplished prior to now. It’s additionally lowered costs prior to now although, so you might simply should cross your fingers and hope for the most effective.
Ready may additionally imply you’ve much less selection if Apple discontinues the iPhone you wished to purchase. Though simply because Apple doesn’t promote an iPhone doesn’t imply you possibly can’t purchase it. Take a look at our spherical up of the Finest iPhone offers that features all latest iPhones.
Apple
Ought to I purchase an iPhone 16e?
The iPhone 16e launched in February 2025 and introduced the Apple Intelligence options and a sooner processor to the finances finish of the iPhone lineup. It’s the most cost effective technique to get a future proof iPhone so we suggest it. You could possibly spend $100 extra to get the iPhone 15, however we wouldn’t except you actually need a wide-angle digital camera.
Ought to I purchase an iPhone 16 or iPhone 16 Plus?
The iPhone 16 and 16 Plus have been Apple’s new customary iPhones for 2024. They went on sale on September 20, 2024. Now we have reviewed each handsets and suggest them. Nevertheless, with the iPhone 17 launching in September 2025 we suggest ready as the worth of the iPhone 16 will drop as soon as the brand new mannequin arrives.
The iPhone 16 and 16 Plus are able to supporting Apple Intelligence, in contrast to the iPhone 15. If you wish to lower your expenses you can purchase the iPhone 16e, however there are compromises. See: iPhone 16e vs iPhone 16: Are the compromises price $200?
If you wish to get the most effective worth or discover the most effective contract deal, we monitor the Finest iPhone 16 offers within the U.S. and the greatest iPhone 16 offers within the U.Okay. these embody each provider offers and reductions on unlocked iPhones.
Ought to I purchase an iPhone 16 Professional or iPhone 16 Professional Max?
The iPhone 16 Professional and 16 Professional Max have been Apple’s new professional iPhones for 2024. Additionally they went on sale on September 20, 2024. They’re good, however so are the iPhone 16 and iPhone 16 Plus, so this yr you don’t should go for Professional to get an amazing iPhone.
The iPhone 16 Professional and Professional Max will most likely be discontinued by Apple in September 2025 at which level you might be able to choose one up at a lowered worth from a 3rd occasion.
Ought to I purchase a iPhone 15 or iPhone 15 Plus?
The iPhone 15 and 15 Plus don’t help Apple Intelligence, Apple’s AI options. Chances are you’ll discover that in time it is a actual drawback. Now that the iPhone 16e is right here, at a lower cost than the iPhone 15, and with Apple Intelligence help, the iPhone 15 seems even much less enticing.
Apple will most likely discontinue the iPhone 15 in September 2025.
Ought to I purchase a iPhone 15 Professional or iPhone 15 Professional Max?
When Apple launched the iPhone 16 Professional and iPhone 16 Professional Max it discontinued these fashions. You should still be capable to discover the 2023 Professional fashions on sale although, and in case you discover them at a great worth then they are going to nonetheless be a great buy, particularly as a result of they do help Apple Intelligence.
When is the most effective time to purchase an iPhone?
It’s at all times price ready for the massive gross sales in case you can, we regularly discover some good offers on older iPhone handsets, although not often the most recent fashions. There are two Amazon Prime Day gross sales (typically three if there’s a spring sale) one in July and one in October yearly – at which we might even see some financial savings on iPhones, and on the finish of November much more shops chopping the costs of iPhones for Black Friday. Apple doesn’t drop the worth of iPhones, however over Black Friday it affords vouchers alongside qualifying purchases in an Black Friday provide. Typically Amazon does a spring sale as properly.
We do see good offers all yr spherical although, so check out our round-up of the greatest iPhone offers this month. Now we have additionally collected the Finest iPhone 16 offers within the U.S. and the greatest iPhone 16 offers within the U.Okay., in addition to the greatest offers for the iPhone 15-series within the U.S. in separate articles.
Foundry
It’s simpler to say when the worst time to purchase a brand new iPhone is. That’s unquestionably within the months main as much as September. So don’t purchase a brand new iPhone in August, except you need to be kicking your self a month later when the worth of that mannequin drops and a brand new mannequin arrives.
The one purpose to purchase an iPhone within the run-up to an Apple Occasion is whether it is prone to be discontinued. Apple tends to discontinue the Professional and Professional Max fashions of the earlier era when it introduces the following era, so if you wish to purchase a type of fashions you might need to purchase one when you nonetheless can. Nevertheless, we’d counsel that it could be clever to attend for the next-gen model which is prone to current you with extra to your cash. Or reap the benefits of reductions as distributors dump outdated inventory after the brand new fashions arrive.
The very best time to purchase an iPhone isn’t essentially when a brand new mannequin launches both – except you’re determined to have the very newest {hardware}. You could be glad to attend a month or two after the launch and await provide to meet up with demand, and for any issues with the brand new telephones to be recognized and (hopefully) mounted. The opposite benefit of shopping for across the October/November timeframe is that’s when procuring occasions, like Black Friday, happen, however as we stated above, we don’t are inclined to see the most recent iPhone fashions discounted a lot, or in any respect, at these occasions.
We’d say that it’s superb to purchase a brand new iPhone at any time inside 9 months of it launching, however in case you are hoping to avoid wasting cash in your buy we’d suggest ready a number of months after the launch.
When does Apple replace the iPhone?
Chris Martin / Foundry
Figuring out when the most recent iPhones got here out ought to assist when making a judgment on whether or not there will probably be an replace quickly.
See when is the following Apple occasion to seek out out if an Apple occasion is imminent.
Apple often updates the iPhone vary at an Apple Occasion in September though typically it would maintain an Spring Apple Occasion – though typically it simply publicizes the information through press launch, because it did the launch of the iPhone 16e in February 2025.
Learn our iPhone shopping for information and comparability of each iPhone that can be purchased at this time to determine which iPhone to purchase.
When do iPhone costs drop?
We all know based mostly on previous expertise that Apple may be very unlikely to drop the worth of an iPhone within the first yr of gross sales.
Nevertheless, Apple does have a tendency to cut back the worth of the earlier yr’s iPhone when it introduces the brand new mannequin – so anticipate Apple to low cost its handsets in September.
How a lot do costs drop when a brand new iPhone comes out?
Foundry
When Apple introduces new iPhones it often retains the costs the identical because the earlier era, no less than within the U.S. (elsewhere there could be foreign money fluctuations to take account of).
In 2025 we might even see costs rise as a result of larger part costs, world financial headwinds and tariffs.
To get an concept of how a lot Apple will cut back costs of the earlier era when it introduces a brand new iPhone, right here’s how a lot pricing modified in 2024:
- Apple lowered the worth of the iPhone 15 and 15 Plus by $100/£100 in September 2024 when the iPhone 16 and 16 Plus have been launched.
Apple’s not the one place you should purchase an iPhone and it actually isn’t the one one to low cost the handsets. Now and again you will note offers from different resellers. We monitor these in our Finest iPhone Offers round-up, so examine that web page repeatedly.
Will there be Black Friday iPhone reductions?
The earliest you can anticipate to get a reduction on the most recent iPhones is round Black Friday on the finish of November, so that you could be planning to carry out till then. Nevertheless, the offers we are inclined to see, if any, are often for older handsets so in case you are hoping for a reduced iPhone 17 or iPhone 17 Professional following their launch you’ll most likely be upset.
Nor must you anticipate to get a reduction in an Apple Black Friday sale. Apple’s Black Friday sale often solely takes the type of vouchers with choose product purchases, fairly than a reduction, and it’s unlikely that the most recent iPhone would qualify as in earlier yr’s new iPhones haven’t been included. See our round-up of Finest Black Friday iPhone offers to see what could possibly be in retailer.
Notice that whereas procuring occasions like Black Friday will get all the eye, that’s not the one time you will get reductions on Apple merchandise: we see reductions on a regular basis. One other occasion the place we see good iPhone offers is Prime Day, which occurs in July and October yearly. So check out the iPhone offers for Amazon Prime Day sale to see what you may be capable to save.
In our expertise, we don’t are inclined to see reductions on the most recent handset till the spring–and these are at all times from third-party resellers, by no means from Apple. The truth is, we don’t are inclined to see the iPhone discounted within the U.S. fairly often, a lot of the reductions we see are within the U.Okay. the place unlocked iPhones are sometimes offered off-contract at a great low cost.
Conclusion: Is now a great time to purchase a brand new iPhone?
The worst time to purchase is often between July or August, primarily as a result of with new iPhones on the horizon the worth of the older handsets are prone to drop very quickly.
In order for you the most recent iPhones then the most effective offers don’t have a tendency to return earlier than the spring and summer time months. If you’re glad to purchase an older iPhone then you’ll most likely see respectable offers round Prime Day and Black Friday – however offers occur all yr spherical.
We hope this text has proved useful in reaching an knowledgeable shopping for resolution. Keep in mind that good costs could be discovered all yr spherical, if a retailer is feeling beneficiant and you understand the place to look: learn our information to the greatest iPhone offers for extra on that.
Questioning how lengthy Apple helps iPhones for? Learn How lengthy do iPhones final.
