The wants of shoppers are evolving sooner than ever — and Cisco is evolving with them.
As you realize, we’re re-architecting the way in which we design options and ship them to market — with a One Cisco strategy throughout our portfolio and AI technique — as a result of yesterday’s approaches not assist right this moment’s actuality.
Prospects right this moment anticipate sooner innovation, seamless experiences, and better affect from their expertise investments.
That’s why we’re constructing the Cisco 360 Associate Program — designed to drive actual buyer outcomes, acknowledge various companion enterprise fashions, and reward worth creation via functionality constructing, go-to-market energy, and deeper engagement.
Along with you — our companions — we’re creating one thing basically new to fulfill the challenges and alternatives forward.
Bringing Prospects Alongside
You’ve informed us loud and clear: We have to begin bringing prospects alongside now.
And we couldn’t agree extra.
We’re excited to share that we’ve formally launched a buyer consciousness marketing campaign to assist prospects perceive the evolution underway — and the way Cisco and our companions are higher positioned than ever to assist them obtain their enterprise objectives.
- Our new social media marketing campaign is now dwell, driving prospects to a brand new Cisco.com touchdown web page.
- This website helps prospects be taught extra in regards to the Cisco 360 Associate Program — with out disrupting their present expertise.
- It reinforces the ability of our companion ecosystem to ship outcomes, not simply merchandise, particularly within the AI period.
What This Means for You
We all know that prospects’ expectations are altering. They want trusted guides who may also help them modernize infrastructure, deploy AI options, safe their operations, and ship measurable enterprise outcomes. The Cisco 360 Associate Program — and this buyer marketing campaign — are designed to place you on the heart of that chance.
- Acknowledged for worth creation: Not simply transactions, however the outcomes you assist prospects obtain.
- Rewarded for functionality constructing and engagement: Centered on the abilities and experience prospects are in search of.
- Aligned for development: With a framework constructed for right this moment’s wants and tomorrow’s potentialities.
We’re dedicated to supporting you each step of the way in which as we transfer towards the official launch on February 1, 2026 — supplying you with the instruments to have interaction prospects confidently and present the distinctive worth you carry.
Thank You
Thanks to your continued partnership, innovation, and dedication to buyer success.
Collectively, we’re main a metamorphosis that may drive mutual development and ship better outcomes for patrons around the globe.
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
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