Model worth surges to $23.5 billion, solidifying its world dominance
Allianz has solidified its place as the highest insurance coverage model globally, rating among the many 30 most dear manufacturers worldwide for the primary time. The insurer moved up two locations to twenty ninth within the 2024 Greatest International Manufacturers rating, revealed by Interbrand.
The corporate, which serves 125 million clients with a workforce of 157,000 workers, has additionally retained its standing as essentially the most priceless monetary providers model for the sixth consecutive yr.
Allianz elevated its model worth to $23.5 billion, up from $20.85 billion in 2023, outpacing the monetary providers sector by 7%.
Along with its model power, Allianz was recognised for its employer status, reaching seventh place within the 2024 Fortune 100 Greatest Firms to Work For in Europe record. The corporate stated that its versatile working mannequin, complete advantages, and give attention to variety and inclusion have made it engaging to workers and job candidates.
Globally, 52 Allianz entities are licensed, with 16 showing on nationwide finest lists of their respective nations.
Serge Raffard, managing director of Allianz UK’s private traces enterprise, stated that the corporate is happy with its elevated model power in 2024, reflecting the worth it gives to clients via its workers.
“This has been an thrilling yr for us with the introduction of the Allianz model to the UK private traces market, and all of the constructive buzz and profile across the renamed Allianz Stadium at Twickenham. Launching house and motor insurance coverage for UK shoppers is a giant step in our long-term technique and I’m proud this has contributed to the expansion in Allianz’s world model worth,” Raffard stated.
Other than Allianz, just one different insurer made the 2024 Greatest International Manufacturers record. French insurer AXA ranked forty eighth, down 4 locations from the earlier yr, regardless of growing its model worth by 2% to $16.8 billion.
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