Who says Apple doesn’t pay attention? Who says it doesn’t change its thoughts? Who says it could possibly be taught to do the appropriate factor?
Was it Gary? Dang it, Gary. We talked about this.
Regardless of the corporate’s fame on the contrary, Apple modified course not as soon as however twice within the final week. Which means that it has fulfilled its changing-its-mind quota for the present 12 months. Don’t search for Apple to alter its thoughts once more till November 2024.
Sure, stunning many final week, Apple introduced out of the blue (bubble) that it could be implementing RCS messaging in Messages subsequent yr. Earlier than you ask, RCS message bubbles can be inexperienced, similar to SMS and MMS messages. Your desires of a rainbow coalition of bubbles should wait for an additional day.
However that wasn’t the one factor the corporate did.
After no matter Faustian discount Tim Cook dinner struck in his assembly with Elon Musk , Apple had continued to promote on Musk’s residence for the criminally gross, having its adverts positioned subsequent to fantastic merchandise like monkey wax and disposable pants. Musk’s newest bon mots brought on an outcry from many corners, together with a short email-writing marketing campaign directed at Cook dinner.
The Macalope is simply going to say it: Elon Musk is a foul particular person. The attractive one is aware of lots of people actually don’t need to imagine that, however it’s true.
“However he does the house stuff! Possibly he’s simply sophisticated.”
IDG
No, he’s not sophisticated. He’s simply terrible. Look, the Macalope loves house. It’s his second favourite place after Earth. However even Musk’s house enterprise is kind of dangerous!
Musk has not apologized for the feedback that led advertisers to flee Twitter like rats leaving a sinking, antisemitic ship. He solely that he was not antisemitic.
See, he’s not antisemitic, he simply occurs to love and voice settlement with posts that are antisemitic. Okay? Perceive now? So easy.
It’s good that Apple modified its thoughts on these two points. However let’s not clap the corporate on the again too arduous. Or, actually, in any respect.
Each of those course corrections got here manner later than they need to have and solely occurred due to strain. Upcoming EU laws was seemingly what brought on Apple to lastly decide to RCS. RCS isn’t good, after all, however now that Apple’s on board, it says it’s going to work to have end-to-end encryption included in the usual. That’s a win for everybody.
It might have accomplished that earlier.
Apple’s pullback from promoting on Musk’s playground for petulant incels solely got here after . If you’re crushed by the corporate that after which solely name it a “pause” to promoting, you don’t actually deserve a whole lot of accolades for lastly doing the appropriate factor. This stinks of placing a maintain on adverts till issues blow over.
The Macalope isn’t certain how antisemitism “blows over”, notably when the particular person committing the antisemitism insists he’s not. It’s going to be an actual disappointment if Apple quietly begins adverts up once more in a couple of weeks with out something in any respect having essentially modified.
In the end we are able to say Apple did the appropriate factor in each these situations. We are able to additionally ask the corporate to do higher.
