At a lookProfessional’s Score
Execs
- Stunning timeless design
- Very good battery life
Cons
- Design has barely modified in years
- Disruptive interface adjustments in watchOS 10
Our Verdict
The Apple Watch Collection 9 is rather like the Collection 8 however improves on it in a couple of small methods: the processor is quicker, battery life is significantly higher, the display is brighter, and also you get the brand new double faucet function. Virtually by default, the Collection 9 wins the title of the perfect general-purpose smartwatch Apple has ever made.
It’s most likely truthful to say that the Apple Watch isn’t susceptible to radical change. Within the eight years and 9 normal generations because the first mannequin launched in 2015, the basic design has barely altered, and it’s typically troublesome to distinguish one technology from one other. Sooner or later, maybe, this can change. However not at this time.
The Apple Watch Collection 9, launched in fall 2023, doesn’t mess with the method that has seen Apple effortlessly dominate the smartwatch marketplace for the perfect a part of a decade, and differs from final 12 months’s Collection 8 in only some respects. However does that imply it’s a nasty watch? In fact not! Other than the Apple Watch Extremely line, which is geared toward a unique viewers, that is the perfect smartwatch Apple has ever made, as this in-depth evaluation will clarify.
Design & construct
- Bodily an identical to Collection 8
- However stays a basic minimalist design
- Enticing and comfy on the wrist
Collection 8 house owners ought to look away now as a result of little or no has modified on this division. That isn’t the best of tragedies, in fact, because the Collection 8 was already a fantastically designed little object.

David Worth / Foundry
Like its predecessors, the Collection 9 is a neat, organic-feeling squircle with pleasing curved edges and corners that sits unobtrusively in your wrist; not like the Apple Watch Extremely, it very not often will get caught on a sleeve and has by no means struck me as cumbersome. There’s a convex bulge on the underside of the watch, which is the place the optical sensor presses into your wrist. This appears to be like prefer it could be uncomfortable however actually isn’t. (Though I sometimes fear that long-term use is creating a bit of divot in my pores and skin, which might be an indication I ought to put on it extra loosely than I do at current.)
There’s a minimalist allure to the design, with simply two {hardware} controls, a dial on the proper and a button beneath this, and the button is so seamlessly built-in that it’s virtually invisible. This isn’t an issue, in fact, because you find it by contact. All the design, certainly, looks like an try to show the watch into an invisible envelope for the display, which is massive and vibrant; exterior of this body, the matte-finish casing attracts virtually no consideration to itself, which is the way it must be.

David Worth / Foundry
The Digital Crown dial, which is the showiest factor of the case due to its (nonetheless fairly refined) purple circle marking, has a fantastically clean motion whether or not you’re rotating or urgent it. Apple is so good at these sorts of small however vital particulars.
Display high quality
- Clear and colourful display
- Twice as vibrant because the earlier mannequin
In most respects, the Collection 9’s display is similar because the one within the Collection 9. Once more, that doesn’t must matter very a lot when you’re pondering of upgrading from an older mannequin (or if this may be your first Apple Watch) but it surely feels value mentioning only for the precept of the factor.
The scale of the display you get will rely on which model of the Collection 9 you go for. The bigger (45mm) mannequin has a 1.9-inch display with a decision of 484 x 396; the 41mm version has a 1.69-inch (430 x 352) display. Both manner, it’s a pointy, colourful show; even when zooming in onerous on a photograph, and peering very carefully on the display, I used to be unable to detect any pixelation or fuzziness. It simply looks like a window right into a digital world. It by no means feels such as you’re taking a look at a display, simply interacting together with your apps.

David Worth / Foundry
Just like the iPhone 15 and 15 Plus, nevertheless, the Apple Watch will get a bump in display brightness this 12 months. Final 12 months’s Collection 8 was capped at 1,000 nits, however the Collection 9 goes as much as 2,000. (Word that the Extremely line is one step forward, having already hit 2,000 nits final 12 months and leaping to three,000 this time round.) In idea, this could imply higher legibility outside, significantly when the situations are vibrant–a typical use case for the Apple Watch in its guise as a health companion. However I can’t say I actually seen the distinction. In a great way, I assume, within the sense that I didn’t discover the brightness of the Collection 8 a problem.
On the different finish of the dimensions, Apple says the Collection 9 can get dimmer than earlier fashions: it goes all the best way right down to 1 nit once you don’t need to disturb anybody or simply need to protect battery life. Thoughts you, Apple didn’t announce the minimal brightness of the Collection 8, so it’s onerous to evaluate how a lot issues have modified… however some analysts have advised it might need been able to dropping to 2 nits and no decrease. This doesn’t sound like a lot of a distinction but it surely has an impression on battery efficiency as you’ll see beneath.
Efficiency: Paper beneficial properties
- Options S9, quickest ever Apple Watch processor
- Efficiency beneficial properties not but obvious in real-world testing
Apple spent a good bit of its launch presentation speaking concerning the processor within the Apple Watch Collection 9, which known as the S9. For the primary time in years, we get a noticeable bump in processing energy; the S8 and S7 in earlier generations have been basically rebranded editions of the S6 within the Apple Watch Collection 6 from 2020. However the S9 ought to ship much better efficiency in line with Apple.
The emphasis, there, on the phrase ought to.
Right here’s the factor: processing energy isn’t a limiting issue on the Apple Watch. The Collection 8, we’re instructed, has what’s in essence a three-year-old processor, however I’ve by no means discovered it gradual, not even as soon as. It could possibly run each obtainable app with out a problem, switches between apps easily and quickly, and usually behaves just like the one-year-old product it’s. The Collection 9 is super-slick and super-fast, in fact, however that’s no change from its predecessor.
So if the S9 chip doesn’t give us a noticeable change in efficiency, what’s the purpose of it? Effectively, there are two advantages. It ought to imply the Collection 9 is much extra future-proofed than the previous couple of fashions, which can change into extra of a problem now that app builders have quicker {hardware} to write down software program for; in a 12 months or two the Collection 8 may appear to be a gradual possibility. Second, the S9 is particularly cited as the idea for different enhancements: It’s extra power-efficient and it’s additionally enabled Apple to implement new gesture help. And to speak concerning the latter, we have to get into software program.

David Worth / Foundry
Software program: watchOS suffers from change
- watchOS 10 options disruptive adjustments to the interface
- However watchOS on the whole stays the benchmark for smartwatches
One of many enduring benefits the Apple Watch has held over its rivals is the truth that it runs the watchOS software program platform. Apple’s smartwatch working system is environment friendly, user-friendly, and enticing. Its intuitiveness comes partly from sensible design, and partly from consistency… however sadly, this 12 months consistency has been thrown out. After a number of years with nearly the identical interface, Apple’s UX specialists selected the watchOS 10 replace to change issues up a bit of, and the consequence, for this long-term Apple Watch consumer not less than, is confusion and irritation in about equal measure.
The largest downside is that the Dock has been eliminated. Beforehand, you could possibly press the facet button at any time and see a brief curated record of your favourite apps; talking personally, this was how I accessed nearly all apps. Now the facet button brings up the Management Heart, which was activated by swiping up from the underside of the display. Swiping up now brings up the Good Stack. And the Dock can’t be accessed in any respect. (You may double-press the dial, which brings up an inventory of lately used apps, which is the subsequent neatest thing. However this record can’t be curated, you simply see what you’ve been utilizing lately.)
There are smaller adjustments too, nevertheless. It was that you could possibly change simply from grid view to record view and vice versa by merely long-pressing on the app display and deciding on an possibility. Now you must go into the Settings app. And it’s not attainable to swipe simply between your watch faces; you must lengthy press first to open the face edit pane.
Change isn’t essentially a nasty factor. When the very first Apple Watch hit the market all these years in the past, it had a dial and a button however clearly didn’t know what to make use of the button for… with the consequence that this was used as a single-use management for mentioning an inventory of contacts. It was solely when the watchOS 3 replace appeared that this was changed by the Dock and the facet button grew to become helpful.
However there’s a distinction between the inevitable and crucial tinkering that happens early in a product’s life, when use habits haven’t but settled down and the producer could not but perceive how the product might be used, and pointless tinkering afterward when muscle reminiscence has constructed up and habits have change into ingrained. That is the latter. Maybe in a couple of months’ time, I might be used to it, however for now, it’s annoying.
Double faucet: The change you may like
- Helpful gesture help (in beta for now)
- Arms-free responses to notifications
This isn’t alleged to be a evaluation of watchOS 10, which we look at in depth elsewhere, so I received’t dwell on it for much longer. However one of many system’s new options is especially pertinent right here as a result of it’s a Collection 9 (and Extremely 2) unique that depends on their S9 chip and sensors. It’s known as Double Faucet.
Double Faucet is activated, as you’d count on, by making a double-tap gesture. What’s extra shocking is that you simply don’t really don’t faucet on the display or any of the buttons; as an alternative, you faucet collectively the thumb and index finger of the hand sporting the Apple Watch.
This gesture is especially meant to be reactive, as a manner of responding to incoming notifications once you’ve solely acquired one hand free since you’re holding a espresso, hanging on to a strap on a subway prepare, or have simply utilized hand cream or no matter. It may be used to reply a telephone name, document a voice message in response to a textual content, hit snooze on an alarm, cease a timer, take a photograph when utilizing Digicam Distant, and varied different fast actions.

David Worth / Foundry
I like Double Faucet, not like so most of the different adjustments in watchOS 10, for 2 causes: it’s along with different management strategies somewhat than as an alternative of them, and it may be turned off totally when you don’t prefer it. I typically forgot to make use of the function within the pleasure of an incoming name or alarm, and typically discovered the Apple Watch didn’t efficiently detect it anyway. However I believe it may change into a helpful possibility as soon as we’re all used to it.
On-device Siri: An overdue change
- Non-informative Siri requests may be accessed on-device
- Noticeable enhancements not in pace however in reliability
We’ve lengthy requested Apple to present Siri a Siri-ous overhaul because it’s quick approaching the standing of “not match for objective.” And whereas a bigger, system-wise revamp nonetheless hasn’t arrived, it’s good to see Apple take the smaller however equally much-needed step of enabling the brand new Apple Watch to make use of Siri with out having to contact the web.
The Collection 9, for the primary time within the Apple Watch’s historical past, can course of many widespread Siri requests on-device. In idea that ought to imply they’re quicker, which I can’t say I seen: even with the ability of the S9, there was nonetheless a noticeable pause whereas the watch thought concerning the request. However much more vital in my view is the development in reliability when your web connection is spotty. This removes some extent of failure from the process (for a few of us some extent of very frequent failure) and it’s wonderful to see.
Please implement this on HomePod subsequent, Apple.
Precision Discovering
The S9 supplies yet another new function we must always speak about, Precision Discovering, the location-sensing perform many readers might be acquainted with from interactions between the iPhone and the AirTag.
Now, once you faucet that helpful button within the Apple Watch’s Management Heart that pings your iPhone, you don’t simply get a useful ringing sound; you additionally get particulars on the display guiding you to it.

David Worth / Foundry
Battery life and charging
- Distinctive battery life
- Lasted two full days between costs
Within the tech specs, Apple says the Collection 9 is nice for 18 hours of “regular” use. Regardless of the improved energy effectivity of the S9 chip, that’s the identical estimate the corporate offers for the Collection 6, 7, and eight. However how does the watch form up in the true world?
I might say it’s a really conservative estimate. There’s no standardized take a look at you should use to measure an Apple Watch’s battery life, and the time will fluctuate extensively relying on what you’re doing with it. (I discover that lengthy exercises are significantly draining.) However in none of my checks did the Collection 9 give me lower than 38 hours, and in my most scientific take a look at it lasted very practically 48 hours. That’s a surprising efficiency, effectively forward of the Collection 8, which lasted 32.5 hours and places us comfortably into the zone the place you may miss an evening of charging and energy via to the subsequent evening.
We’re nonetheless a way behind the Extremely line, which in my evaluation of the first-gen mannequin lasted 72.5 hours and is genuinely a multi-day gadget. However the Collection 9 is a giant step ahead in battery efficiency.
The Collection 9 comes with a USB-C charging puck, however no energy adapter, so that you’ll have to provide your individual. It costs fairly quick: 20 minutes was sufficient to bump it from empty to 43 % energy.
Worth
The Apple Watch Collection 9 begins at $399/£399. That’s the identical U.S. worth because the Collection 8, and U.Ok. clients even see a small worth minimize. Word that these are the costs direct from Apple with the most affordable straps, however you may bump up the price when you go for a chrome steel band or related, or doubtlessly pay rather less when you store round for the finest deal.
Aluminum:
- Apple Watch Collection 9, 41mm, GPS: From $399 / £399 / A$649
- Apple Watch Collection 9, 45mm, GPS: From $429 / £429 / A$699
- Apple Watch Collection 9, 41mm, mobile: From $499 / £499 / A$809
- Apple Watch Collection 9, 45mm, mobile: From $529 / £529 / A$859
Chrome steel:
- Apple Watch Collection 9, 41mm, mobile: From $699 / £699 / A$1,199
- Apple Watch Collection 9, 45mm, mobile: From $749 / £749 / A$1,279

David Worth / Foundry
Verdict: Do you have to purchase the Apple Watch Collection 9?
Virtually inevitably, that is the perfect general-purpose smartwatch Apple has ever made. (The Extremely fashions are higher in a number of respects, however their better bulk and better worth imply that for a lot of clients they merely aren’t appropriate.) It’s similar to the Collection 8, which held that title till this fall, however improves on it in a couple of small methods: the processor is quicker, which makes little or no distinction to efficiency now however ought to guarantee an extended helpful life; battery life is significantly higher; the display is brighter, although once more I didn’t discover the distinction; and also you get the brand new Double Faucet function. Of those, I might say that solely battery life is prone to palpably change your expertise with the product, and perhaps not even that when you’re an everyday nighttime charger. However these are adjustments which might be solely higher, and so, virtually by default, the Collection 9 wins the title of finest Apple Watch.
The one change for the more serious, the truth is, is the uncomfortable and (to me) pointless tweaking of the interface in watchOS 10. This, I don’t like in any respect. But it surely applies to all Apple Watches that set up the brand new OS, in order that’s not likely a slam on the Collection 9.
Do you have to purchase the brand new watch? That relies on what you presently personal. Should you’re on a Collection 7 or 8, I might say no, because the adjustments received’t actually be noticeable. Should you’ve acquired something older, or if that is going to be your first Apple Watch, then dive on in! The water’s pretty.
Tech specs
- S9 SiP with 64-bit dual-core processor, 4-core Apple Neural Engine
- 64GB storage capability
- 1.9-inch (484 x 396) or 1.69-inch (430 x 352) OLED show with as much as 2000 nits brightness
- Blood oxygen sensor
- Electrical coronary heart sensor
- Optical coronary heart sensor
- Compass
- At all times-on altimeter
- Excessive-g accelerometer
- Excessive dynamic vary gyroscope
- Ambient gentle sensor
- L1 GPS, GNSS, Galileo, and BeiDou
- LTE and UMTS
- Wi-Fi 4 (802.11n)
- Bluetooth 5.3
- Second-generation Extremely Wideband chip
- Apple Pay
- GymKit
- Water resistance 50m (swimproof); IP6X10 mud resistance
- Battery life as much as 18 hours regular use (estimated), as much as 36 hours (low-power mode)
- 41 x 35 x 10.7mm (41mm mannequin) or 45 x 38 x 10.7mm (45mm mannequin)